Social Commerce will evolve from the intersection of social computing, location based services and mobile technologies. Travel companies leveraging SoLoMo-Commerce (SoLoMoCo) will have an unprecedented opportunity to engage customers, create value and capture profits from an enhanced set of technologies by applying creative, traveler-centric marketing strategies.
Archives for June 2011
White Paper: Bridging Hotel Business and Technology Priorities
The hotel industry requires an IT Pathfinder to help align hotel business and technology priorities over the next three years so the industry can successfully leverage information technology to drive business growth and profitability. A RockCheetah/Amadeus IT Group white paper, “Transform Your Growth Strategy Now – Remove barriers between hotel technology,marketing and operations” explores the role an IT Pathfinder can play in facilitating hospitality industry business transformation.