Robert Cole of RockCheetah and Kris Strauss of OB Sports Golf Management presented “Measuring and Monetizing Social Networking & Mobile Media” for the National Golf Course Owners Association (NGCOA) Annual Conference held on Februart 29, 2012 at the Renaissance Hotel in Las Vegas, Nevada. The golfing industry represents the perfect opportunity for social media and mobile marketing to enhance player engagement the number of rounds played and the golfer’s enjoyment of the game.
Archives for February 2012
NGCOA Presentation – Measuring and Monetizing Social Networking & Mobile Media
Filed Under: Presentations Tagged With: Analytics, customer relationship management, facebook, golf, google, Marketing, Mobile, ngcoa, personas, Search, Social Media, strategy, Technology, Travel, Twitter
The Yin and Yang of Social Media
The theme of the luncheon keynote presentation to the 2012 Receptive Services Association of America Summit Conference was “The Yin and Yang of Social Media.” The event was held at the Hyatt Regency New Orleans on February 7, 2012.
Filed Under: Social Media Tagged With: customer relationship management, facebook, google, Marketing, personas, rsaa, Social Media, strategy, Technology, Travel, Twitter