How Big Data, Deep Web & Semantic Technologies Change Travel Marketing

Big Data, The Deep Web and the Semantic Web are all buzzwords that are bandied about, but they represent very real technologies that will dramatically alter the foundations of travel marketing. Robert Cole’s Keynote presentation to the 2013 Association of Travel Marketing Executives addresses the main benefits of deploying the technologies. Incredible opportunities exist for those who smartly plan to adopt the technologies to effectively engage with travelers.

Snippets and Factoids from Henry Harteveldt’s OpenTravel Presentation

Henry Harteveldt’s keynote address to the OpenTravel Alliance North American Advisory Forum warned an audience of travel industry distribution executives that

HITEC Presentation: Mobile Distribution – No, It’s Not Billboards and Neon Vacancy Signs

It was great to see that attendance rebounded healthily at the annual Hospitality Financial & Technology Professionals HITEC conference, held in Orlando, Florida June 21 – 24, 2010. The good news was that I had been selected to speak on a subject that combined two of the hottest topics in technology and travel: Mobile Hotel […]

Google Maps Hotel Prices: Fear & Loathing in Online Travel

Google’s announcement that it is testing the addition of the hotel price to Google Maps search results resulted in fear and concern within the travel community. Google appears to be testing the water on the Maps platform in preparation of launching the hotel price integration into the Universal Search results on all Google results pages. The end result is that advertisers will be able to link more directly and deeply to relevant content from a search results page.

High Points from [email protected] 2010

The [email protected] 2010 conference just concluded and, as always, provided a number of interesting points to consider within the travel industry marketing, distribution and technology landscape. My recap of the sub-conference within the massive ITB Berlin exhibition has been published as a guest post on Josiah Mackenzie’s Hotel Marketing Strategies Blog.

HITEC Presentation – Web 2.0 & 3.0 Impact on Hospitality Technology

The hospitality industry has been relatively slow to adopt Web 2.0 technology, so when asked to speak at the annual HFTP HITEC conference, RockCheetah’s Robert Cole and InterContinental’s MiCharl Robinson decided to look forward to Web 3.0 technologies as well. Breaking the presentation into two sections, the first have reviewed the progression from Web 1.0 through Web 2.0 and onto Web 3.0 including the key technologies and key success factors. The second portion highlighted best practices by firms like Morgans Hotel Group, Joie de Vivre and Imagini Youniverse that serve as leading examples of Web 2.0 supporting hotel customer engagement.

Web 2.0 & 3.0 Impact on Hospitality Technology | HFTP HITEC

The hospitality industry has been relatively slow to adopt Web 2.0 technology, so when asked to speak at the annual HFTP HITEC conference, RockCheetah’s Robert Cole and InterContinental’s MiCharl Robinson decided to look forward to Web 3.0 technologies as well. Breaking the presentation into two sections, the first have reviewed the progression from Web 1.0 through Web 2.0 and onto Web 3.0 including the key technologies and key success factors. The second portion highlighted best practices by firms like Morgans Hotel Group, Joie de Vivre and Imagini Youniverse that serve as leading examples of Web 2.0 supporting hotel customer engagement.