GBTA – How to Ensure Unmanaged Doesn’t Mean Mismanaged

Managing out of program hotel bookings is a common challenge for travel managers. Robert Cole of RockCheetah presents best practices for unmanaged travelers, conference and negotiated corporate hotel agreements at the GBTA Annual Convention at the Los Angeles Convention Center on Wednesday, July 30, 2014.

HFTP HITEC Conference – Disruption Gets Personal

An overview of the impact that Big Data, the demise of rate parity and the personalization of hospitality through the sharing economy have on traditional hotel industry distribution. Presentation by Robert Cole of RockCheetah for the Distribution Super Session at the Hospitality Finance and Technology Professionals 2014 HITEC Conference held Tuesday, June 24, 2014 at the Los Angeles Convention Center in Los Angeles, California.

HTNG – 2014 North American Conference

An overview of the disruptive business models and technologies impacting the global hotel business by Robert Cole of RockCheetah. The presentation for the Hotel Technology Next Generation 2014 North American Conference held Wednesday, March 5, 2014 at the Rancho Bernardo Inn in San Diego, California.

ReviewPro Webinar – Top Social Media Strategies for 2014

A webinar sponsored by ReviewPro covering Social Media Strategies for hotels held December 10, 2013 featuring: Daniel Edward Craig, Reknown, Robert Cole, RockCheetah; Suzie Wotton, Red Carnation Hotels; and Adele Gutman, Library Hotel Collection

HSMAI – Hotel Management Company Sales & Marketing Roundtable

A presentation discussing the changing hotel distribution landscape by Robert Cole of RockCheetah. The briefing was designed to address emerging trends impacting revenue management. The audience was the Hospitality Sales & Marketing Association International’s hotel management company sales & marketing executive roundtable held Thursday, October 10, 2013 at the Crowne Plaza Washington National Airport in Arlington, Virginia,

VFM Leonardo Webinar – Benefits of Marketing on Online Travel Agencies

Robert Cole was invited by VFM Leonardo to participate in a webinar covering the benefits of marketing to OTAs and specifically how to The session was held online on September 25, 2013. It was stressed that the focus should be on business and marketing objectives and not solely the technologies.

Transforming Supplier-driven Travel Booking Experience

The personalization and customization of the customer experience will mark the greatest transformation for travel booking. To sustain relevance and foster loyalty, travel sellers and suppliers will need to focus on understanding the context of traveler behaviors to create sustainable value in an effort to extend lifelong customer relationships. A Tnooz-Monetate webinar titled “Transforming the Supplier-driven Travel Booking Experience” included presentations by RockCheetah founder Robert Cole and Monetate CMO, Kurt Heinemann.

ATME Presentation – Collision of SEO and Social, Who Draws the Creepy Line?

Robert Cole presented “The Collision of SEO & Social – Who Draws the Creepy Line?” for the Association of Travel Marketing Executives (ATME) Annual Conference held on June 27, 2012 at the W City Center in Chicago, Illinois. Travel industry marketing leaders were challenged to think about the ethical and privacy implications of their strategies.

How to Get Found – Search, Social, Local and Mobile | SkiTops

SkiTops, the Ski Tour Operator Association, invited Robert Cole to give the keynote presentation at its annual SkiTops University event on July 31, 2012 at Grans sierra Resort and Casino in Reno, Nevada. The subject was how Search, Social, Local and Mobile was impacting travel marketing and technology, as well as the ski industry. The conference also featured a presentation by Roy Tuscany of the High Fives Foundation, a non-profit that supports athletes that have sustained life altering injuries while participating in winter action sports.

Collision of SEO and Social – Where’s the Creepy Line?

Changing rules, or a complete lack of rules governing the use of Search Engine Optimization (SEO) methods to increase Social Media ranking results in many groups using new technology to approach and cross the Creepy Line. The presentation is a discussion of the issues in play and what travel companies can do to engage customers and avoid crossing the creepy line – even when competitors are behaving badly.