Measuring and Monetizing Social Networking & Mobile Media

Golf courses and private golf clubs in particular may be the premier example of offline social networking. In a presentation at the National Golf Course Owners Association annual Conference, RockCheetah’s Robert Cole and ChrisStrauss of OB Sports Golf Management explain how to creatively apply social media and mobile technologies to help players and members interact with each other, drive more rounds and improve the end-to-end experience of the game itself.

NGCOA Presentation – Measuring and Monetizing Social Networking & Mobile Media

Robert Cole of RockCheetah and Kris Strauss of OB Sports Golf Management presented “Measuring and Monetizing Social Networking & Mobile Media” for the National Golf Course Owners Association (NGCOA) Annual Conference held on Februart 29, 2012 at the Renaissance Hotel in Las Vegas, Nevada. The golfing industry represents the perfect opportunity for social media and mobile marketing to enhance player engagement the number of rounds played and the golfer’s enjoyment of the game.

The Yin and Yang of Social Media

The theme of the luncheon keynote presentation to the 2012 Receptive Services Association of America Summit Conference was “The Yin and Yang of Social Media.” The event was held at the Hyatt Regency New Orleans on February 7, 2012.

What are Most Trusted Sources for Hotel Reviews and Ratings?

Hotel reviews and ratings are a popular topic of discussion, with many hoteliers relying on hotel rating sources to validate the quality of their hotel operation and promote it to a broad spectrum of travelers that would otherwise have been too difficult to reach. A key question asked by this survey is what source does a traveler trust most when it comes to hotel reviews and ratings.

SuperShuttle in New York – Make that Super Shittle

SuperShuttle operates shared ride services between LaGuardia, Kennedy and Newark airports in the new York area. By booking my daughter with them, in an effort to help her save some money, she wound up experiencing a three hour episode of continual service delivery failures highlighted by a complete disregard for customer needs. This post explores what should have happened, as well as the underlying reasons why she had such a disappointing experience.

Transforming Hotel Industry Growth Strategy

Video of the hotel industry leadership panel from the 2011 HITEC conference discussing the RockCheetah/Amadeus IT Group white paper, “Transform Your Growth Strategy Now – Remove barriers between hotel technology,marketing and operations.” The discussion with Flo Lugli from Wyndham, Mike Blake from Hyatt and Caryl Helsel from Aramark explores the role an IT Pathfinder can play in facilitating hospitality industry business transformation.

Seven Travel Planning Steps – Impact on Hotel Distribution Strategy

My presentation, “Seven Travel Planning Steps and Their Impact on Hotel Distribution Strategy” for the Hospitality Financial & Technology Professionals Annual HITEC Conference in Austin, Texas did not focus on traditional distribution focused on the luxury hotel and resort customer, hospitality industry distribution channels and the future innovations that may be expected to impact the global hotel industry.

White Paper: Bridging Hotel Business and Technology Priorities

The hotel industry requires an IT Pathfinder to help align hotel business and technology priorities over the next three years so the industry can successfully leverage information technology to drive business growth and profitability. A RockCheetah/Amadeus IT Group white paper, “Transform Your Growth Strategy Now – Remove barriers between hotel technology,marketing and operations” explores the role an IT Pathfinder can play in facilitating hospitality industry business transformation.

Leading Hotels of the World – Marketing Conference Keynote

My presentation, “Deconstructing Distribution – It’s All About the Customer” for the Leading Hotels of the World Sales, Marketing & Distribution Conference in Bonn, Germany focused on the luxury hotel and resort customer, hospitality industry distribution channels and the future innovations that may be expected to impact the global hotel industry.

Mastering The New Five P’s of Marketing – Tom Patty on How Not to be a Casualty of the Revolution

In 1995, Tom Patty of Chiat/Day Advertising posted an article the Five New P’s of Marketing: Paradox, Perspective, Paradigm, Persuasion & Passion. Unfortunately, the document has digitally disappeared from the Internet, so it has been recreated here to inspire a new generation of marketers. Patty’s advice was just as right then as it is today – take a look at Apple’s advertising if you want proof.