An discussion of the challenges facing hotel revenue managers as hotel distribution channels become more complex and chaotic. Presentation by Robert Cole of RockCheetah to the Raimmaker Revenue Management 2014 Gaming and Hospitality Customer Conference held Wednesday, March 26, 2014 at the Bacara Resort and Spa in Santa Barbara, California.
HTNG – 2014 North American Conference
March 6, 2014 By Leave a Comment
An overview of the disruptive business models and technologies impacting the global hotel business by Robert Cole of RockCheetah. The presentation for the Hotel Technology Next Generation 2014 North American Conference held Wednesday, March 5, 2014 at the Rancho Bernardo Inn in San Diego, California.
ReviewPro Webinar – Top Social Media Strategies for 2014
December 10, 2013 By Leave a Comment
A webinar sponsored by ReviewPro covering Social Media Strategies for hotels held December 10, 2013 featuring: Daniel Edward Craig, Reknown, Robert Cole, RockCheetah; Suzie Wotton, Red Carnation Hotels; and Adele Gutman, Library Hotel Collection
Getting Rev’ved Up About Hotel Rate Parity
October 28, 2013 By 1 Comment
WIth the United Kingdom Office of Fair Trading deciding that hotel rate parity (resale price maintenance) policies must be abolished, the global travel industry must now prepare for a seismic shift in the balance of power between online travel agencies (OTAs), hotel brands and individual hotel properties. It’s a shame that British regulators got it completely wrong.
HSMAI – Hotel Management Company Sales & Marketing Roundtable
October 10, 2013 By Leave a Comment
A presentation discussing the changing hotel distribution landscape by Robert Cole of RockCheetah. The briefing was designed to address emerging trends impacting revenue management. The audience was the Hospitality Sales & Marketing Association International’s hotel management company sales & marketing executive roundtable held Thursday, October 10, 2013 at the Crowne Plaza Washington National Airport in Arlington, Virginia,
VFM Leonardo Webinar – Benefits of Marketing on Online Travel Agencies
September 25, 2013 By Leave a Comment
Robert Cole was invited by VFM Leonardo to participate in a webinar covering the benefits of marketing to OTAs and specifically how to The session was held online on September 25, 2013. It was stressed that the focus should be on business and marketing objectives and not solely the technologies.
Google Redesigns Hotel Search with Big Integration
June 19, 2013 By 6 Comments
Google’s hotel search has to balance the needs of hotels, online travel agents, travelers and advertisers. By updating their hotel search, Google has certainly won more fans from the hotel community, but has not alienated advertisers – especially the OTAs. Their trick was to unify hotel search with other forms of local search and to smartly focus on the needs of the consumer.
Hotel Pricing Chaos
March 2, 2013 By 2 Comments
It’s traveler versus hotel revenue manager when it comes to finding the lowest hotel rate. Comparison shopping is unfortunately still essential as the chaos of managing multiple distribution channels sometimes get the best of the hotels. Deals my pop up in unlikely spots, disappear completely from the most obvious places and create deals that may not be as attractive as presented. This example is for The Mauna Lani Bay Hotel on Hawaii’s Big Island. At least they don’t charge resort fees…
The ULTIMATE Valentines Gift
January 30, 2013 By Leave a Comment
The ultimate Valentines Day gift includes roundtrip travel on a JetWay Private Air jet, a romantic dinner-for-two dinner prepared by an award winning chef, and overnight accommodation in the best suite at at arguably the best hotel in New York City – The Four Seasons.
ATME Presentation – Collision of SEO and Social, Who Draws the Creepy Line?
October 31, 2012 By Leave a Comment
Robert Cole presented “The Collision of SEO & Social – Who Draws the Creepy Line?” for the Association of Travel Marketing Executives (ATME) Annual Conference held on June 27, 2012 at the W City Center in Chicago, Illinois. Travel industry marketing leaders were challenged to think about the ethical and privacy implications of their strategies.
