Presentation at Hospitality Sales and Marketing Association International (HSMAI) Resort Best Practices Meeting by Robert Cole of RockCheetah. Key areas covered include the current mobile landscape, why mobile dramatically changes the playing field and how the splinternet introduces deployment and measurement challenges. Traveler Engagement must be considered before technology decisions can be made. Future implications are simply described as changing Anytime/Anywhere to Everytime/Everywhere.
Mobile Marketing Best Practices – HSMAI Resort Special Interest Group
February 2, 2011 By Leave a Comment
Handicapping PhoCusWright’s Travel Innovation Summit
November 15, 2010 By 5 Comments
The PhoCusWright Travel Innovation summit provides an unparalleled opportunity for companies to showcase their latest and most prized works of development wizardry to an audience of influential travel industry leaders. Handicapping this event is a difficult challenge – There is no daily racing form, and aside from Goby participating, and Amadeus winning last year, there […]
Future Lodging Trends and Emerging Technologies – Wisconsin Hotel and Lodging Association
October 26, 2010 By
The closing keynote address for the Wisconsin Hotel & Lodging Association, Future Lodging Trends and Emerging Technologies, targeted the rapidly changing business landscape and the need to address many fundamental changes impacting marketing and technology. Topics covered included: Web 1.0, Web 2.0 & Web 3.0; Four Traveler Mandates; Five New P’s of Marketing; Six Business Impacts and the Seven Phases of Travel. The WH&LA Annual Conference and Tradeshow was held at Hotel Sierra in Green Bay, Wisconsin on October 26, 2010.
Future Trends Leading Technologies – Society of Government Travel Professionals
September 9, 2010 By Leave a Comment
The Society of Government Travel Planners EdCon’10 Keynote Address focused on growing traveler needs for Relevance, Mobility, Personalization and Community. Developing effective strategies to address deep search, the splinternet, convenience and security will be essential. Eventual winners will be the smart, the unique and the engaged.
HITEC Presentation: Mobile Distribution – No, It’s Not Billboards and Neon Vacancy Signs
June 28, 2010 By
It was great to see that attendance rebounded healthily at the annual Hospitality Financial & Technology Professionals HITEC conference, held in Orlando, Florida June 21 – 24, 2010. The good news was that I had been selected to speak on a subject that combined two of the hottest topics in technology and travel: Mobile Hotel […]
What Smartphone Should I Buy?
June 11, 2010 By 5 Comments
With legions of swooning fans and impassioned critics, the mobile turf battles have erupted beyond the mobile carriers and have simultaneously broken out between handset manufacturers, operating systems and rich media platforms. The burning question for millions of US consumers is “What Smartphone Should I Buy?”
