This poll is designed to identify the news story from the past week that has the greatest potential to shape the future of the travel industry. Complicating the voting are some stories that are not based on fact at this point, but reflect unsubstantiated ideas or concepts. Some stories involve increasing the market share of leading organizations through mergers or acquisitions; others technological advances that could shift the balance of power between various players within the industry. The results will indicate the “Inflularity” of the event that voters feel create the greatest impact. The question for this week’s RockCheetah poll is “What Event Could Have the Greatest Influence on the Future of Travel?”