HSMAI Digital Marketing Strategy Conference On-Property Customization and Personalization

Tailoring the Guest Experience: One size does NOT fit all. A presentation by Robert Cole of RockCheetah, Sylvie Fayolle – GM, Le Parker Méridien and Pedro Dias – GM, Smyth for HSMAI Digital Marketing Strategy Conference, held at the Marriott Marquis in New York, New York on February 17, 2016.

HSMAI Digital Marketing Strategy Conference Pre-Arrival Personalization and Customization

Enhancing the User Experience for Fun & Profit. Presented by Robert Cole, CEO, RockCheetah, Bill Linehan, CMO, Red Lion Hotels & Adele Gutman Milne, VP Sales, Marketing and Revenue, Library Hotel Collection at the HSMAI Digital Marketing Strategy Conference held Wednesday, February 17, 2016 at the New York Marriott Marquis.

Phocuswright-Lionbridge Webinar – Engaging International Travelers

Technological advancements in the travel industry, coupled with global growth in international travel traffic presents a challenge for today’s hospitality providers – how to best engage international travelers. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Lionbridge on Thursday, June 25, 2015.

Cornell University School of Hotel Administration – The Creepy Line Between Genius and Egregious

Ethical challenges presented by technological advancements provide hospitality industry entrepreneurs with unprecedented decisions that impact brand, profitability and identity. Presentation by Robert Cole of RockCheetah for a special presentation to students and faculty held at Statler Hall on the Cornell University campus in Ithaca, New York on Thursday, April 16, 2015.

Phocuswright-Maxymiser Webinar – Give the Gift of a Personalized Travel Experience

Personalized travel experiences are the ultimate goal shared by travelers, travel suppliers and travel intermediaries. The cultivation of the relevant host/guest relationships that enable personalization require new managerial mindsets and advanced technology. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Maxymiser on Wednesday, December 3, 2014.

Leonardo Webinar – Targeting The New-ish Bleisure Traveler

RockCheetah founder Robert Cole presents recommendations for hoteliers to successfully target travelers that combine business and leisure within a single trip itinerary in this webinar sponsored by Leonardo, broadcast August 21, 2014.

Rainmaker Gaming & Hospitality Customer Conference

An discussion of the challenges facing hotel revenue managers as hotel distribution channels become more complex and chaotic. Presentation by Robert Cole of RockCheetah to the Raimmaker Revenue Management 2014 Gaming and Hospitality Customer Conference held Wednesday, March 26, 2014 at the Bacara Resort and Spa in Santa Barbara, California.

HTNG – 2014 North American Conference

An overview of the disruptive business models and technologies impacting the global hotel business by Robert Cole of RockCheetah. The presentation for the Hotel Technology Next Generation 2014 North American Conference held Wednesday, March 5, 2014 at the Rancho Bernardo Inn in San Diego, California.

ReviewPro Webinar – Top Social Media Strategies for 2014

A webinar sponsored by ReviewPro covering Social Media Strategies for hotels held December 10, 2013 featuring: Daniel Edward Craig, Reknown, Robert Cole, RockCheetah; Suzie Wotton, Red Carnation Hotels; and Adele Gutman, Library Hotel Collection

HSMAI – Hotel Management Company Sales & Marketing Roundtable

A presentation discussing the changing hotel distribution landscape by Robert Cole of RockCheetah. The briefing was designed to address emerging trends impacting revenue management. The audience was the Hospitality Sales & Marketing Association International’s hotel management company sales & marketing executive roundtable held Thursday, October 10, 2013 at the Crowne Plaza Washington National Airport in Arlington, Virginia,