What RockCheetah Does

Helps Travel Sellers Profitably Engage Guests by Aligning Innovative Hotel Marketing Strategies with Integrated Travel Technologies and Efficient Business Processes
RockCheetah - Hotel Marketing Strategy & Travel Technology Consulting

Hotel Marketing Strategy

It starts with establishing core marketing strategies. Followed by defining target segments, identifying customer personas and understanding competitive positioning. The strategies must be supported with measurable metrics to benchmark performance. A proven recipe for product and campaign success.

Online Hotel Distribution

Hotels and resorts operate in a complex, global and highly fragmented market. Effectively managing rates, inventory and content across GDS, OTA, direct interfaces, channel managers and a website CMS requires planning and efficient operational processes. Only then can efficient revenue management strategies must be executed to maximize profitability.

Travel Technology

Travelers, hoteliers and travel sellers are all adopting new technologies. A critical challenge is integrating new tools with CRS, PMS, RMS and CRM systems. Updating reservation systems, revenue management or mobile platforms requires analysis based on guest needs and operational management capabilities.

Hotel Guest Engagement

Highly engaged guests represent the difference between a beautiful hotel and a successful hotel business. Hotel industry leadership must focus efforts on creating value for travelers. With the growth of big data and social media, businesses can cost effectively communicate with travelers in more authentic, transparent and relevant ways.

Engagements

National Geographic Society
Product Development & Launch Strategy for National Geographic Unique Lodges of the World

Marriott International
Dynamic Packaging Technology and Customer Care Initiative

Destination Resort
Destination Resort
Development of Integrated Guest Loyalty Program

PhoCusWright
Papers on Big Data, Semantic Technology & Hotel Distribution

Top Secret
G8 Government
Industry Sector Analysis, Functional Process Definitiion and Attribution Modeling

Honeymoons.com
Web Site Redevelopment and Booking Engine Integration

Views from a Corner Suite

Welcome To The US Hotel Plateau

December 1, 2016 By Leave a Comment

The US hotel industry has reached a crossroads. After seven years of continual growth following its worst year since the great depression, US hotel industry performance should expect to plateau in … [Read More...]

Read the Views from a Corner Suite Blog

Featured Presentation

HSMAI Revenue Optimization Conference: Mobile – How Signals, Touchpoints and Moments Create Engagement, Conversion and Loyalty

A presentation by Robert Cole, CEO of RockCheetah titled Mobile: How Signals, Touchpoints, and Moments Create Engagement, Conversion and Loyalty, for the Hospitality Sales & Marketing Association International (HSMAI) Revenue Optimization Conference on June 22, 2016.

See Robert's Other Presentations

Travel Quote of the Day

Exist On Sufferance

July 13, 2016

“Italy and London are the only places where I don’t feel to exist on sufferance” – E.M. Forster | Travel Quote of the Day

Cities Were Always Like People

July 12, 2016

“Cities were always like people, showing their varying personalities to the traveler. Depending on the city and on the traveler, there might begin a mutual love, or dislike, friendship, or enmity. Where one city will rise a certain individual to glory, it will destroy another who is not suited to its personality. Only through travel […]

A Successful Space Travel Program

July 11, 2016

“I think that somebody with the resources and innovation and the idea is going to come out of nowhere and come up with a successful space travel program” – Kevin J. Anderson | Travel Quote of the Day

RockCheetah – Solid Strategy • Fast Execution