It all starts with establishing core marketing strategies. Followed by defining target segments, identifying customer personas and understanding competitive positioning. The strategies must be supported with measurable metrics to benchmark performance. A proven recipe for product and campaign success.
Hotels and resorts operate in a complex, global and highly fragmented market. Effectively managing rates, inventory and content across GDS, OTA, direct interfaces, channel managers and a website CMS requires planning and efficient operational processes. Only then can efficient revenue management strategies must be executed to maximize profitability.
Travelers, suppliers and intermediaries are adopting new technologies. The critical challenge is aligning these new tools with existing platforms. Questions such as "native app or mobile web?" and "interface or integrate?" require thorough analysis based on customer needs and organizational capabilities.
Customers represent the difference between a great idea and a great business. Travel industry leaders must focus efforts on creating value for their clients. With the growth of social media, businesses can communicate with their most valuable customers in a more authentic, transparent and relevant way.