What RockCheetah Does

Helps Travel Sellers Profitably Engage Guests by Aligning Innovative Hotel Marketing Strategies with Integrated Travel Technologies and Efficient Business Processes

Hotel Marketing Strategy

It starts with establishing core marketing strategies. Followed by defining target segments, identifying customer personas and understanding competitive positioning. The strategies must be supported with measurable metrics to benchmark performance. A proven recipe for product and campaign success.

Online Hotel Distribution

Hotels and resorts operate in a complex, global and highly fragmented market. Effectively managing rates, inventory and content across GDS, OTA, direct interfaces, channel managers and a website CMS requires planning and efficient operational processes. Only then can efficient revenue management strategies must be executed to maximize profitability.

Travel Technology

Travelers, hoteliers and travel sellers are all adopting new technologies. A critical challenge is integrating new tools with CRS, PMS, RMS and CRM systems. Updating reservation systems, revenue management or mobile platforms requires analysis based on guest needs and operational management capabilities.

Hotel Guest Engagement

Highly engaged guests represent the difference between a beautiful hotel and a successful hotel business. Hotel industry leadership must focus efforts on creating value for travelers. With the growth of big data and social media, businesses can cost effectively communicate with travelers in more authentic, transparent and relevant ways.

Engagements

National Geographic Society
Product Development & Launch Strategy for National Geographic Unique Lodges of the World

Marriott International
Dynamic Packaging Technology and Customer Care Initiative

Destination Resort
Destination Resort
Development of Integrated Guest Loyalty Program

PhoCusWright
Papers on Big Data, Semantic Technology & Hotel Distribution

Top Secret
G8 Government

Industry Sector Analysis, Functional Process Definitiion and Attribution Modeling

Honeymoons.com
Web Site Redevelopment and Booking Engine Integration

RockCheetah – Solid Strategy • Fast Execution