It all starts with establishing core marketing strategies. Followed by defining target segments, identifying customer personas and understanding competitive positioning. The strategies must be supported with measurable metrics to benchmark performance. A proven recipe for product and campaign success.
Hotels and resorts operate in a complex, global and highly fragmented market. Effectively managing rates, inventory and content across GDS, OTA, direct interfaces, channel managers and a website CMS requires planning and efficient operational processes. Only then can efficient revenue management strategies must be executed to maximize profitability.
Travelers, hoteliers and travel sellers are all adopting new technologies. A critical challenge is integrating new tools with CRS, PMS, RMS and CRM systems. Updating reservation systems, revenue management or mobile platforms requires analysis based on guest needs and operational management capabilities.
Highly engaged guests represent the difference between a beautiful hotel and a successful hotel business. Hotel industry leadership must focus efforts on creating value for travelers. With the growth of big data and social media, businesses can cost effectively communicate with travelers in more authentic, transparent and relevant ways.