My Twitter Digest for the Past Week 2010-06-21

June 21, 2010 By Leave a Comment
  • Michael Hayward, CEO of ROI Labs presenting The Future of Search session http://yfrog.com/j0xjuj #hsmaisc http://yfrog.com/5hqtwcj #
  • Michael Hayward, CEO of ROI Labs presenting The Future of Search session http://yfrog.com/j0xjuj #hsmaisc #
  • Prediction 4 Relevant Search 2-4 yrs Relevance looks like organic, meaningful, current links from the social graph #hsmaisc #
  • Components for Google Relevance: Architecture, Content, non-paid Links, Social, Mobile & Local – Michael Hayward @#hsmaisc #
  • "Future of Search comes down to one word: Relevance" Michael Hayward, ROI Labs #hsmaisc #
  • The Future of Search session with Michael Hayward, CEO of ROI Labs presenting. Moving to social & real time #hsmaisc #
  • Recommendation from @MaxStarkov: Top priority for hotels should be a mobile ready website. Search results priority #hsmaisc #
  • @movitas highlights Mobile as tool 4 hotels: Real Time Advertising, Reservations, Promotions, Conference, Campaigns #hsmaisc #
  • Mobile Panel with @lorengray TravelClick's Matt Vice @MaxStarkov @movitas http://yfrog.com/g4bh6j #hsmaisc #
  • "Pillars of Mobile Strategy: Websites, Booking, Advertising & Apps. Mobile Guest Management foundation" Matt Vice #hsmaisc #
  • Mobile Panel with @lorengray TravelClick's Matt Vice @MaxStarkov @quickmobile  http://yfrog.com/g4bh6j #hsmaisc #
  • Mobile Panel: @MaxStarkov stressing importance of having separate mobile strategy from web strategy #hsmaisc #
  • Hoteliers: Provide option for people to pay you more – set prices based on values customers put on different rooms #hsmaisc #
  • Problem is cross-channel price elasticity – Does discounting in one pricing category cannibalize or drive demand? #hsmaisc #
  • Problem is that hotel people are just nice people – Makes them hesitant to gouge customers in peak demand periods #hsmaisc #
  • With demand coming back, customers interested in higher experiences – Need to target discounts for siloed customers #hsmaisc #
  • If you set high discounts, you dillute your brand. Difficult to bring pricing back up. Should bundle / add value #hsmaisc #
  • "Most companies do not have confidence in the pricies that they charge – As a result, negotiations fall apart" #hsmaisc #
  • If you are not using value based pricing, you are leaving a lot of money on the table #hsmaisc | Attn: Hoteliers listen up #
  • Value based pricing = 3 Steps: Identify customer's next best alternative; How does service compare; Set prices #hsmaisc #
  • "It is not about the lowest price – Not everyone cares about price" The key is value based pricing. Rafi Mohammed #hsmaisc #
  • "Revenue management is used successfully for undifferentiated, commodity products" Hotels Different. Rafi Mohammed #hsmaisc #
  • "Pricing isn't about marking up cost, it's about capturing the value customers place on your product" Rafi Mohammed #hsmaisc #
  • "Pricing is not about offering the lowest price, it is about offering the consumer choices" Rafi Mohammed #hsmaisc #
  • Rafi Mohammed, author of The 1% Windfall keynotes HSMAI Rev Mgmt & Internet Strategy Conf http://yfrog.com/j338dzj #hsmaisc #
  • Cornell Prof. Bill Carroll is MC for HSMAI Revenue Management and Internet Strategy Conf. http://yfrog.com/11fo1xj #hsmaisc #
  • HSMAI CEO Bob Gilbert kicks off HSMAI Revenue Management & Internet Strategy Conference http://yfrog.com/jq7hiej #hsmaisc #
  • @kevinlukemay Brits are teased a lot about their cuisine, but a rare delicacy truly is Strumpets w/ Strawberries & Cream 🙂 in reply to kevinlukemay #
  • Vote 4 @HappyHotelier to win The Greatest Holiday in the World. Vote daily here http://bit.ly/9BDIs6 Please RT Great idea #
  • Roll Call 4 all Hoteliers & Tech Tweeps: Who is attending HFTP HITEC Conference in Orlando? #hitec | I'm there #
  • I just unlocked the "Local" badge on @foursquare! http://4sq.com/caVTIA #
  • Headed to @HSMAI #hsmaisc & @HFTP #hitec Conferences (@ General Mitchell Int'l Airport (MKE) w/ 12 others) http://4sq.com/56h9fn #
  • Participating in Distribution Challenges panel at HSMAI Strategy Conf with @estisgreen @ValynP & @AshwinKamlani #hsmaisc #
  • Solid agenda for Hospitality Sales & Marketing Assoc Strategy Conference on Monday in Orlando http://j.mp/c9DwVK #hsmaisc #
  • Miss Travel Marketing Execs Conf or love factoids? Recaps of Day 1 http://j.mp/cgKZ4g & Day 2 http://j.mp/d4Pe55 #atmeconf #
  • Roll Call 4 those attending HSMAI Revenue Management & Internet Strategy Conference Monday in Orlando? #hsmaisc | I'm there #
  • @HappyHotelier I think you found the smoking gun. Too bad all the plugins are all probably pleadng "it wasn't me" & therre are no witnesses. in reply to HappyHotelier #
  • @HappyHotelier Definitely not Thesis related. Did you use the WordPress Automatic Upgrade plugin to handle the update? in reply to HappyHotelier #
  • Very sorry to hear that. Mine was smooth RT @HappyHotelier: Darn Trying to update to WordPress 3.0 and getting fatal errors #
  • Thx 4 #FF #039;s @hharteveldt @LuxeTiffany @TravelSocial @sheila_gh @BridalTravelGuy @PleasantHoliday @WickInnBC @SurreyHotelNYC #
  • Passionate 60 min rant by @GaryVee on importance of Social http://j.mp/b1hfu1 | Shocked by profanity? Please don't watch… #
  • Blame the World Cup (or, Blame BP) RT @BridalTravelGuy: Twitter has been "Over Capacity" a lot lately… Don't you think? #
  • Good advice for all, not just to bloggers RT @problogger: 8 Habits of Highly Excellent Bloggers http://goo.gl/fb/Vu5GW #
  • #FF Speakers list from 2010 Association of Travel Marketing Executives Conference who Tweet http://j.mp/ATME2010 #atmeconf #
  • @znh Wondering – Will you be providing ability to download slide deck from the AMA Webinar presentation? Some really great content. #
  • Same experience here RT @EverywhereTrip: WordPress 3.0 upgrade took about 30 seconds and there appears to be no problems #
  • @TreyRatcliff I'm in the same situation. Here's a blog post & poll: "What Smartphone Should I Buy?" http://j.mp/c1Vjlr (corrrected link) #
  • @spencerspellman You forgot to mention tweeting the same generic hard sell message multiple times per hour – all day 🙂 in reply to spencerspellman #
  • Hooray! STR reports all 3 Weekly US #Hotel indicators are up YOY Occ% +8.2% ADR +1.7% RevPAR +10.0% http://j.mp/cPIoEu #
  • @TravelSocial You are too kind. Were U following, or just using electronic counter-measures to see the Pleasant Holidays mention? #mrktchat in reply to TravelSocial #
  • @stephenkrcmar Agree. "Win an X" contests don't build engagement or loyalty, but creative contest for best UGC can be great #mrktchat in reply to stephenkrcmar #
  • Great example. @erinkoro of ScoutLabs was listening. Picked up on conversation, engaged & provided value. Resorts can do the same. #mrktchat #
  • Brand control isn't an issue. Need 2 earn trust by engaging customers & letting them know you are only successful if they're happy #mrktchat #
  • @milenaregos Sorry to tell everyone who is trying to control their brand, they don't. Their customers do. #mrktchat in reply to milenaregos #
  • @BridalTravelGuy Dude – that was a bit cynical to hear from someone in the wedding biz – Aren't you supposed to be blindly optimistic? 🙂 in reply to BridalTravelGuy #
  • Pleasant Holidays has 1 person handling social media. Zero marketing spend on social. Do not need to be big or rich. Must be smart #mrktchat #
  • Great case study on selling diamonds – man / woman have totally different motivations, but site needs to support both #mrktchat #
  • For example, expert skiers have no interest i hearing about same topics as beginners. Need to landing page strategy 2 segment site #mrktchat #
  • The key is putting the persona based marketing messages in the right context & through the right channel #mrktchat #
  • More on Boeing – Their goal is not to only to reach customers, but to be relevant to their customer's customer #mrktchat #
  • Funny you bring up Boeing. Per Jeff Cacy, Boeing brand promise is "revolutionizing flight" That is not simple #mrktchat #
  • Personas are key – same person could be planning ski trip with a) Family b) College Friends c) Spouse/Romance; each very different #mrktchat #
  • @milenaregos Another key issue is to evaluate personas of your target market – not only who is target, but why they are coming #mrktchat in reply to milenaregos #
  • @milenaregos Social media tool selection should be based on the specific objectives & metrics used to measure success #mrktchat in reply to milenaregos #
  • @milenaregos No single silver bullet for Ski Resorts. I think engaging your fan's Facebook social graphs is a huge opportunity #mrktchat in reply to milenaregos #
  • @milenaregos That was only Day 1 – Would be finishing Day 2 if I wasn't participating in #mrktchat in reply to milenaregos #
  • ScoutLabs cost for 10 searches puts you at $6K/year – depends on how granular you want to get #mrktchat #
  • Radian6 is a favorite – not cheap, but very powerful platform that starts with listening #mrktchat #
  • Understand that cancellations are starting to pick up steam in gulf region. Being combated with guarantees of no oil on beaches #mrktchat #
  • @milenaregos What are you trying to accomplish with social media? Socialmention is a good free one 4 listening #mrktchat in reply to milenaregos #
  • Luxury hotel segment is leading the way with big increases compared to last year which was not a healthy baseline #mrktchat #
  • @milenaregos Overall US Hotel performance still digging out. Today STR showed OCC, ADR & RevPAR up http://j.mp/cPIoEu #mrktchat in reply to milenaregos #
  • I have tons of stats – where to start? Hotel performance, Social, mobile, local? pick one 🙂 #
  • Hi @milenaregos looking forward to my first #mrktchat #
  • Many thanks to the 100+ tweeps who retweeted the link to the #atmeconf Day 1 Recap http://j.mp/cgKZ4g | Now working on Day 2 #
  • Happy to report the upgrade to WordPress version 3.0 went extremely smoothly. Thanks @WordPress – Great Job! #
  • @kevinlukemay: Forget Google standing near the ITA booth, here's a photo of a Bing VP HUGGING an ITA VP http://yfrog.com/f/5ekhrej/ #tds2010 in reply to kevinlukemay #
  • Most valuable post I've seen in a while: Consumer Reports on how to turn down World Cup #vuvuzela noise http://j.mp/aVjrOJ #
  • New Players: Drew Patterson, CEO, Jetsetter & Kristen Kopplin, VP Marketing, Travelscream #atmeconf http://yfrog.com/j7gdiqj #
  • Established players: Sandra Johnston, Cheapflights & Shirley Tafoya, President, Travelzoo #atmeconf http://yfrog.com/jogdyj #
  • @Mimsw Co-Founder, Black & Wright Group Introducing Channels. Established and Up & Comers #atmeconf http://yfrog.com/9gwd8tj #
  • "I don't want to spend any money on an iPhone App if my web site is falling apart" @lugliflo #atmeconf #
  • Barely a C- RT @hharteveldt: overall cust sat w/hotel websites scores a 71 — "that's a C grade" says @lugliflo #atmeconf #
  • Only 64% of tasks attempted are completed on average hotel industry website – source iPerceptions @lugliflo #atmeconf #
  • One of the biggest challenges is content – controlled at each of the 7,000 hotel. Need to ask for info. @lugliflo #atmeconf #
  • Wyndham has 9-11 property systems. Not 2-way interface, not even a good 1-way interface. Fragmented – @lugliflo #atmeconf #
  • eCommerce in hospitality: Was Legacy/IT driven. Should only build based on business defining requirements @lugliflo #atmeconf #
  • Flo Lugli @lugliflo SVP Marketing, Wyndham Worldwide on hotels getting better at eCommerce #atmeconf http://yfrog.com/9e3prij #
  • "I'm not a big fan of 3rd parties controling customer data" Don't want unplanned customer engagement Bob Kupbens #atmeconf #
  • Have to take advantage of customer empowerment capability of digital media – Bob Kupbens, Delta #atmeconf #
  • Target provided quality product at low price. "Sexy comes from design, brand and credibility" Bob Kupbens, Delta #atmeconf #
  • Travel industry needs to "wrap their heads around how customers want to engage with you" – Bob Kupbens, Delta #atmeconf #
  • Both "below water"product enablement and "above water" customer tailoring must work together – Bob Kupbens, Delta #atmeconf #
  • Travel marketers have plenty of products and information to tailor sales to traveler needs – Bob Kupbens, Delta #atmeconf #
  • Bob Kupbens, VP eCommerce, Delta Airlines & Henry Harteveldt, Forrester discuss Retail v. Travel http://yfrog.com/5miuqsj #
  • Boston CVB has revenue share on mobile ticketing application – gets a portion of each ticket sale #atmeconf #
  • Mobile marketing panel discussing the Splinternet. Google's AdMob barred from Apple iStore. Google is open source #atmeconf #
  • Reminder from Rob Torres – Marketers can target high end mobile devices plus geo-target in advertising campaigns #atmeconf #
  • "Let's keep this simple, what does the App replace?"A good question to focus mobile development efforts by @Nadav_WorldMate #
  • Excellent point by rob Torres – What Boston CVB did right was determine what their mobile App users wanted #atmeconf #
  • Boston CVB looks at iPhone app as a low risk project compared to work on web site. @capesailor #atmeconf #
  • Boston CVB currently charging $0.99 for iPhone App – will probably offer it for free in the future @capesailor #atmeconf #
  • Recommendation from Boston CVB "Get a great developer from MIT to work on it" @capesailor #atmeconf #
  • Boston iPhone App includes event ticketing & dining reservations – want to add GPS capability @capesailor #atmeconf #
  • Cathy Doran @capesailor VP Marketing, Greater Boston CVB presenting despite Celtics loss #atmeconf http://yfrog.com/9fna5pj #
  • Users not thinking of a fundamental difference between desktop and mobile experience @Nadav_WorldMate #atmeconf #
  • Smartphones handle Itinerary, Notifications, Alerts, Hotels, Flights, Car/Limo, Maps, Weather @Nadav_WorldMate #atmeconf #
  • Smartphone simplifies many aspects of the travel process @Nadav_WorldMate #atmeconf #
  • Nadav Gur (@Nadav_WorldMate) Founder, Worldmate next on podium for #atmeconf mobile session http://yfrog.com/0vl63ej #
  • Rob Torres, Google showcasing Trip Journal – £1.99 iPhone App as great travel assistant #atmeconf #
  • "Innovation will be driven by those who use all capabilities of the phone" Rob Torres, Google #atmeconf #
  • Rob Torres, Google raising an exellent point on difference between Apps and the Mobile Web #atmeconf #
  • Calls from Google Mobile were 22% more relevant and 31% more likely to convert to a booking – Rob Torres, Google #atmeconf #
  • Adding a phone number to an Ad increases Click Through Rate by 5-30% – Rob Torres, Google #atmeconf #
  • Click Through Rates much higher for mobile ads – approaching 20% in some campaigns – Rob Torres, Google #atmeconf #
  • Average Android mobile YouTube user watches 10 videos per day Rob Torres, Google #atmeconf #
  • Growth in mobile hotel queries have grown 3,000% in past two years – Rob Torres, Google #atmeconf #
  • Mobile travel bookings forecast to grow 200% in 2 years – Robe Torres, Google #atmeconf #
  • Rob Torres – 1 in 5 people have smart phones v. 1 in 10 last year #atmeconf #
  • Rob Torres of Google starts "you never get tired of Google, right?" Credo is Mobile First #atmeconf http://yfrog.com/5pmdhj #
  • Jeff DeKorte @jdekorte SVP, Digital, Rand McNally moderating Mobile marketing panel at #atmeconf http://yfrog.com/mr5pbj #
  • Priceline perspective: Price drives conversion; brand/loyalty & added values will break the conversion tie #atmeconf #
  • Agree with Brett Keller of Priceline – If Google gets meta-travel search right, impact could be huge & disruptive #atmeconf #
  • Thanks to @hharteveldt @johntpeters @donnadeau for providing real-time tweets. I'll provide snarky commentary #atmeconf #
  • Sorry, I disagree with Brett Keller of Priceline – Value, not Price is the driving factor in travel conversion #atmeconf #
  • Brett Keller, Priceline: 14% fewer US travelers booking travel (source: Compete.com) #atmeconf #
  • Association of Travel Marketing Executives Day 2 starts with Brett Keller, Priceline CMO #atmeconf http://yfrog.com/3oqk1nj #
  • Good advice from @briansolis: 5 Social Media Best Practices for Business http://bit.ly/aUqRrY #atmeconf #
  • @Susantravels I always wondered exactly what being "gobsmacked" entailed – Something to do with Willy Wonka? #atmeconf #
  • David Letterman doing an excellent job of explaining the transition of @Late_Show from old media to new media. #
  • @TravelSocial Ask anyone, @PleasantHoliday doesn't look a day over 30. I won't comment if @johntpeters looks 154 #atmeconf #
  • Check ATME 2010 Speakers Twitter list I've added to Listorious http://bit.ly/c6eAdp #marketing #travel #speaker #atmeconf #
  • Lots of kudos from @johntpeters & @TravelSocial for @JDVHotels on their great use of User-generated content #atmeconf #
  • Photo of @pappas (Bing) with @ckretz (ITA Software) at #atmeconf OK reactionary rumormongers, start tweeting… 🙂 http://yfrog.com/5ekhrej #
  • @rickseaney favorites are @southwestair & @jetblue. If you have an issue & tweet, you will probably get an answer #atmeconf #
  • @michaelwhere Lonely Planet gave away 4 million Apps during Iceland volcano – smart move. #atmeconf #
  • @johntpeters slaps down youngster @TravelSocial with 30 year old Pleasant Holidays v. 154 year old Rand McNally brand #atmeconf #
  • It seems that the #atmeconf has turned into an @EliteTravelGal Fan meetup – I can't really argue with that sentiment 🙂 #
  • @FareCompare has 180 twitter accounts to provide local relevance for airfare deals | @whereivebeen has one account #atmeconf #
  • @rickseaney Big plug for Stacy Small @EliteTravelGal – she planned his trip to Italy (he did book the airfare) #atmeconf #
  • @rickseaney New Google Timeliness feature makes continuous messaging a necessity – otherwise you disappear. #atmeconf #
  • @rickseaney Best part of social media is marketers can use it to package different aspects to make interesting #atmeconf #
  • @rickseaney says 4 things required to run an internet company: time, money, links to your site & speed #atmeconf #
  • FareCompare CEO @rickseaney on stage at #atmeconf talking social media http://yfrog.com/mjklvj #
  • @michaelwhere Every tweet we put out there gets (approx) 150 clicks. Example, 1 hour of yielded 17,000 clicks #atmeconf #
  • Amazing Return on Engagement – @michaelwhere Says $15,000 total marketing spend has yielded 9.6 Million visitors #atmeconf #
  • Michael Dalesandro, CEO, WhereIveBeen.com @michaelwhere on stage at #atmeconf http://yfrog.com/j31d1zj #
  • What the Hell is Zugu? Contest – Win Round the World Trip – Drove them from Twitter & Facebook – clues in search #atmeconf #
  • Meredith Hanrahan, CMO, Cheapflights US on stage talking social media #atmeconf http://yfrog.com/mu7b3j #
  • Meredith Hanrahan: Cheapllights for baragin hunters; launching new brand Zugu for need driven buyers. #atmeconf #
  • @TravelSocial Social Media Best Practices: Listen, Engage, Monitor, Nurture, Share, Measure #atmeconf | Rinse & Repeat #
  • @TravelSocial Using Social Media for Speed – last minute travel deals. Achieved > $1/2 million sales in 1/2 year #atmeconf #
  • @TravelSocial reveals Pleasant Holidays does not have a big social media team or outside agency, working smart #atmeconf #
  • Roseanne Landay @TravelSocial at Pleasant Holidays. Talking social media at #atmeconf http://yfrog.com/j9t9vj #
  • Anyone at #atmeconf know if Meredith Hanrahan of CheapFlights is @backbaybrands on Twitter? #
  • Next at #atmeconf Social Media – Who is Doing it Best? @johntpeters @rickseaney @TravelSocial @michaelwhere @backbaybrands #
  • In Fall, TripAdvisor will be testing integrated content project with major European hotel chain to monitor reviews #atmeconf #
  • TripAdvisor Travelers Network failed attempt at creating own social network – now linking to Facebook social graph #atmeconf #
  • TripAdvisor now owns FlipKey – leading review site for vacation rentals – still far behind Homeaway #atmeconf #
  • Bing @pappas, Know people searching for travel are starting with maps, but still learning about commercial intent #atmeconf #
  • Christine Petersen TripAdvisor CMO – no Advertising on Mobile site – yet. Coming soon. #atmeconf #
  • TripAdvisor CMO: Focus is on Trip Friends, but Facebook Social Graph in future will be unbelievably powerful #atmeconf #
  • Christine Petersen – 5 million Monthly Visitors on Cities I've Visited – Pinned 1 Billion Destinations Since 2007 #atmeconf #
  • Q 4 Rob Torres: Who should be afraid of Hotel Price Maps? A: Not trying to displace anyone, adding relevance #atmeconf #
  • Least known TripAdvisor trivia per Christine Petersen, CMO TripAdvisor Office has a Kegerator #atmeconf #
  • Christine Petersen TripAdvisor – B2B business focus is on business owner – helping hotels threatened in gulf spill #atmeconf #
  • Christine Petersen: TripAdvisor is most popular travel App on iPhone #atmeconf #
  • Christine Petersen of TripAdvisor on New Friends App: Wisdom of crowds is great, but wisdom of friends is better #atmeconf #
  • Christine Petersen Telling 5 things we didn't know about TripAdvisor http://yfrog.com/0hz44ij #atmeconf #
  • Christine Petersen TripAdvisor – Largest Travel Site in the world – Bigger than Expedia > Priceline, Orbitz & Priceline Combined #atmeconf #
  • @pappas Bing connecting through social media – used Ryan Seacrest example – 1 tweet = 40,000 site visitors #atmeconf #
  • Bing has pushed travel search qualifiers and granular details into the top of the search funnel + visual Search #atmeconf #
  • @pappas Search used several ways – looking for specific site; Focusing on complex question or planning tasks #atmeconf #
  • @pappas 25% of cliack are "back"; 42% need refinement, 50% of time spent on long queries – Bing attacking issues #atmeconf #
  • Interesting Microsoft considers "Scale" 100 Million users – Facebook got there in 9 months. iPod 3 years #atmeconf #
  • Krista @pappas Now covering what we didn't know about Bing #atmeconf http://yfrog.com/5fjgkgmj #
  • Google Goggles – Mobile application turns a picture into a query – Returns information about product & translates #atmeconf #
  • Rob Torres: Google Search funnels – looks at keywods & where customer visited BEFORE coming to site #atmeconf #
  • Rob Torres: Google Sitelinks – Provides sub-categories for direct linking into most relevant aspect of Ads #atmeconf #
  • Google Maps Streetview – new product – Streetviews & content in Maps Rob Torres showing examples on Expedia.co.uk #atmeconf #
  • Hotel Price Ads – Rob Torres says Prices do not impact PageRank – separate process. #atmeconf #
  • Google Hotel Price Ads – Making searching for hotels much easier – can enter dates & availability, link to book. #atmeconf #
  • Rob Torres showing Places on Google Maps #atmeconf | Note: Every hotel (& business) needs to check their Places page #
  • Rob Torres of Google – The Web is personal. thinks TripAdvisors' Facebook Intergration is great. #atmeconf #
  • Rob Torres 1 out of every 6 minutes spent online is on a social network 19% of tweets comment on a brand #atmeconf #
  • "New Credo of Google is Mobile First" Rob Torres #atmeconf #
  • Rob Torres of Google on next phase of Internet Growth at Google http://yfrog.com/mnejurj #atmeconf #
  • Next at #atmeconf @pappas (Bing) , Rob Torres (Google) and Christine Petersen (TripAdvisor) – 5 things we don't know about #
  • @garytravels Have moved from Selling Travel to Selling Experience; from Selling Destinations to Selling Journeys #atmeconf #
  • @garytravels "The Future of Marketing is Service" & "Can no longer rely on Operations & HR to provide service" #atmeconf #
  • Oops – missed his Twitter ID – Gary Leopold is @GaryTravels #atmeconf #
  • Gary Leopold "Increasingly need to build on convergence of offline & online" #atmeconf #
  • Gary Leopold "A good marketing & media plan is like a well made stew" #atmeconf | Lots of food analogies today #
  • Gary Leopold citing Pugh Research: Consumers receiving 7,000 messages per day (500 per waking hour) #atmeconf #
  • Now up Gary Leopold, CEO & President of ISM on What's Next with digital Advertising at #atmeconf http://yfrog.com/muq2hj #
  • @ckjchambers #atmeconf is the Association of Travel Marketing Executives Conference being held at Hyatt Regency Cambridge in reply to ckjchambers #
  • @Susantravels Last year, only hotel in New York that saw ADR hold was @RSHotel. Nice job @Bsimi & @adwal #atmeconf #
  • Perhaps best reason @Susantravels gave that @RSHotel "gets" social media is that they measure EVERYTHING #atmeconf #
  • @Susantravels Highlights @RSHotel as great example of travel company that "gets" (and profits) from social media #atmeconf #
  • @Susantravels 55,000+ people "Like" Travelocity – providing Facebook fans Special offers (example $150 off ) #atmeconf #
  • @Susantravels 81% of marketers have extended reach of e-mail by incorporating social media @#atmeconf #
  • @Susantravels Search engines striving to produce results that are relevant & authentic. Social media provides both #atmeconf #
  • @Susantravels Need to have a strategy if a company is going to blog. Need to invest time to answer key questions #atmeconf #
  • @Susantravels Travel marketers need to Educate, Excite, Engage, Evangelize using social media. #atmeconf #
  • @Susantravels "People like doing business with people they know. They LOVE doing business with people they trust" #atmeconf #
  • @Susantravels If you are not conversing with social media, it is a lot like early TV with an announcer & a mic #atmeconf #
  • Gowalla Offers Trips & Travel Guides with USA TODAY http://bit.ly/a1LRZn (via @rww) | Timely news for #atmeconf #
  • Up next at #atmeconf @Susantravels on Social Media Best Practices – Who is Making Money? http://yfrog.com/jxtrvvj #
  • @hharteveldt Fastest growing aspect of Facebook is mobile. 58+% of travelers have facebook accounts #atmeconf #
  • @pappas Mentioned @foursquare & @starbucks allowing people to "pull" coupons as opposed to pushing offers #atmeconf #
  • Question from @PJPamela How to mobile market w/o freaking people out? @hharteveldt Customer permission / interests #atmeconf #
  • Question from @Susantravels "Who is doing it right? Answer from @hharteveldt: "No one"; Some are doing parts well #atmeconf #
  • @hharteveldt Need to reach right travelers through right channel with the right message at the right time #atmeconf #
  • @hharteveldt "Evolve your digital channels as you learn more about your travelers." #atmeconf #
  • @hharteveldt Travel shopping is still linear – not the way the world works. Industry has paralyzed the traveler #atmeconf #
  • @hharteveldt "Brand Marketing is functioning a lot like a Roman Orgy" Not black & white – disciplines overlap #atmeconf #
  • @hharteveldt Traditional media are under scrutiny because they are more difficult to measure. "Data is Everything" #atmeconf #
  • @hharteveldt Remember the era of the Splinternet. Code won't run everywhere. Different devices & proprietary stds #atmeconf #
  • @hharteveldt "Interested in a Social media strategy? Remember one word – greed. People want deals." #atmeconf #
  • @hharteveldt 72% of leisure travelers engaged in social media – same statistic in US & Europe #atmeconf #
  • @hharteveldt More than 9,300 iPhone Apps. 6% of total iPhone Apps #atmeconf #
  • @hharteveldt "Mobile will become the most important gateway for us in the next 3-4 years" #atmeconf #
  • @hharteveldt Era of new frugality – @forrester named it Neo-frugal Chic – expect to be around for next 2-3 years #atmeconf #
  • @hharteveldt Seeing upturn in people willing to pay more, or products that save them time & hassle #atmeconf #
  • @hharteveldt Leisure travelers want value & reliability – more important than price. Travel industry needs to adjust #atmeconf #
  • @hharteveldt 2010 First Boomers turning 65 – more leisure time – big demographic shift. Need to adjust messaging #atmeconf #
  • @hharteveldt Europe about to undergo a profound social change – austerity #atmeconf #
  • Next up at #atmeconf @hharteveldt to discuss marketing trends and travel strategy initiatives http://yfrog.com/epxiyfj #
  • Joel Chusid kicks off the Association of Travel Marketing Executives Conference #atmeconf http://yfrog.com/j7u7oyj #
  • Association of Travel Marketing Executives Conference is about to begin #atmeconf (@ Hyatt Regency Cambridge) http://4sq.com/7BGacc #
  • Really enjoying the great legroom on a @MidwestAirlines Embraer 190 – a very welcome surprise. #civilizedflying #
  • My daughter is quite excited that she found a hack or plug-in that turns Facebook pink. Pass. #itmustbeagirlthing #
  • @Susantravels Being in Cambridge, you can always fall back on the Socratic method & make the audience answer questions: ) #atmeconf #
  • @HHotelConsult Looked into this. Openways has clever solution & much more secure than card keys. Outrageously tough to hack in reply to HHotelConsult #
  • Very clever – TripAdvisor requires same e-mail address as Facebook to use new Friend Advice feature http://j.mp/dmPHut #
  • Time for a roll call? Who is attending #ATMEConf in Boston this week? Please RT #
  • @PhoCusWright Liking your new "Trippy" Gravatar – looks a bit more "Chaotic" than the solid green. How appropriate… in reply to PhoCusWright #
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About Robert Cole

Robert Cole is the founder of RockCheetah, a hotel marketing strategy and travel technology consulting practice. He also authors the Views from a Corner Suite Blog and publishes the Travel Quote of the Day. Robert speaks regularly at major travel industry conferences, authors articles for leading travel industry publications, advises travel-related startups and the equity investment community. He is an evangelist for the global travel industry.