A recent Tnooz article felt the latest television commercial from Tourism Australia was intentionally ironic in an attempt to gain viral traction. While I can wholeheartedly agree with Tnooz that the ad was ironic, based on the quotes from the individuals responsible for its creation, the ad was unintentionally ironic. Instead of providing a deeper and more personal perspective on Australia, the ad comes off as clichéd and grating. A principal cause of this failure is an annoying song in an unsuccessful attempt to be memorable.
Best TV / Video Ads of the “Noughties” (2000 – 2009)
December 18, 2009 By 2 Comments
While reviewing the best travel TV and online video advertising of the past decade, it was decided that there was a considerable gap between the best of the travel industry and the best of other industries. As a result, it was decided to select the best single advertising spot and campaign and to provide them as examples for the travel industry to consider. Both ads are marketing what can best be described as commodity products, but they are both marketed creatively and intelligently. If this can be accomplished for generic consumer products, it should be a comparatively easier task for travel. The best television / video ads of the decade were the Stratos Soccer Kid (individual spot) and the Dove Campaign for Real Beauty (campaign.)
