A recent Tnooz article felt the latest television commercial from Tourism Australia was intentionally ironic in an attempt to gain viral traction. While I can wholeheartedly agree with Tnooz that the ad was ironic, based on the quotes from the individuals responsible for its creation, the ad was unintentionally ironic. Instead of providing a deeper and more personal perspective on Australia, the ad comes off as clichéd and grating. A principal cause of this failure is an annoying song in an unsuccessful attempt to be memorable.