Tailoring the Guest Experience: One size does NOT fit all. A presentation by Robert Cole of RockCheetah, Sylvie Fayolle – GM, Le Parker Méridien and Pedro Dias – GM, Smyth for HSMAI Digital Marketing Strategy Conference, held at the Marriott Marquis in New York, New York on February 17, 2016.
HSMAI Digital Marketing Strategy Conference Pre-Arrival Personalization and Customization
February 17, 2016 By Leave a Comment
Enhancing the User Experience for Fun & Profit. Presented by Robert Cole, CEO, RockCheetah, Bill Linehan, CMO, Red Lion Hotels & Adele Gutman Milne, VP Sales, Marketing and Revenue, Library Hotel Collection at the HSMAI Digital Marketing Strategy Conference held Wednesday, February 17, 2016 at the New York Marriott Marquis.
Phocuswright-Lionbridge Webinar – Engaging International Travelers
June 25, 2015 By Leave a Comment
Technological advancements in the travel industry, coupled with global growth in international travel traffic presents a challenge for today’s hospitality providers – how to best engage international travelers. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Lionbridge on Thursday, June 25, 2015.
HTNG North America Conference – Micromarketing Building Blocks
February 25, 2015 By Leave a Comment
Micromarketing involves the personalization of the travel experience, utilizing direct marketing techniques to offer localized messaging to engage hotel guests. Panel moderated by Robert Cole of RockCheetah for the Hospitality Technology Next Generation (HTNG) North American Conference on Wednesday, February 25, 2015.
Phocuswright-Maxymiser Webinar – Give the Gift of a Personalized Travel Experience
December 3, 2014 By Leave a Comment
Personalized travel experiences are the ultimate goal shared by travelers, travel suppliers and travel intermediaries. The cultivation of the relevant host/guest relationships that enable personalization require new managerial mindsets and advanced technology. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Maxymiser on Wednesday, December 3, 2014.
GBTA – How to Ensure Unmanaged Doesn’t Mean Mismanaged
July 30, 2014 By Leave a Comment
Managing out of program hotel bookings is a common challenge for travel managers. Robert Cole of RockCheetah presents best practices for unmanaged travelers, conference and negotiated corporate hotel agreements at the GBTA Annual Convention at the Los Angeles Convention Center on Wednesday, July 30, 2014.
HFTP HITEC Conference – Disruption Gets Personal
June 24, 2014 By Leave a Comment
An overview of the impact that Big Data, the demise of rate parity and the personalization of hospitality through the sharing economy have on traditional hotel industry distribution. Presentation by Robert Cole of RockCheetah for the Distribution Super Session at the Hospitality Finance and Technology Professionals 2014 HITEC Conference held Tuesday, June 24, 2014 at the Los Angeles Convention Center in Los Angeles, California.
Valuable Lessons from Farrell’s Ice Cream Parlours
June 6, 2013 By Leave a Comment
Bob Farrell and his eponymous Farrell’s Ice Cream Parlours created a legendary brand that was known for its birthday party and special occasion celebrations enjoyed by children, their parents and grandparents alike. Farrell’s secret? He ran the operation like a bar for kids. A concept that was lost after the business was acquired.
SuperShuttle in New York – Make that Super Shittle
August 8, 2011 By 5 Comments
SuperShuttle operates shared ride services between LaGuardia, Kennedy and Newark airports in the new York area. By booking my daughter with them, in an effort to help her save some money, she wound up experiencing a three hour episode of continual service delivery failures highlighted by a complete disregard for customer needs. This post explores what should have happened, as well as the underlying reasons why she had such a disappointing experience.
Seven Travel Planning Steps – Impact on Hotel Distribution Strategy
June 21, 2011 By
My presentation, “Seven Travel Planning Steps and Their Impact on Hotel Distribution Strategy” for the Hospitality Financial & Technology Professionals Annual HITEC Conference in Austin, Texas did not focus on traditional distribution focused on the luxury hotel and resort customer, hospitality industry distribution channels and the future innovations that may be expected to impact the global hotel industry.
