Summary of RobertKCole’s Tweets for the period ending midday October 26. Highlights include live tweeting from the Travel Weekly Virtual Leisure Summit, a little bit of good news for US Hotel performance, but bad news on oil prices, Augie Ray succeeding Jeremiah Owyang at Forrester Research, Twitter Lists launch, and some great suggestions for travel brands interested in social media from the Web in Travel conference.
Freedom of Choice in Expedia Contract Negotiations?
October 19, 2009 By 5 Comments
Contract negotiations between Choice Hotels International and Expedia have broken down, resulting in Choice brands being removed from Expedia’s websites. As negotiating power now favors Online Travel Agencies, hotel brands must maintain discipline to retain mutually beneficial terms. Seeing continued declines in both occupancy percentage and average rate, hotel owners may be willing to exchange future margins for immediate business volume. Hotel brands are challenged to maintain chain-wide pricing integrity and competitive positioning the economy improves. Hotel brands able to maintain strategic alignment with its hotel portfolio will have the best prospect to emerge stronger when the industry recovers.
Erin Andrews Peephole Video Demands a Proactive Hotel Industry Response
October 8, 2009 By 11 Comments
Erin Andrews victimization by a stallker who modified a peephole and filmed a video using a cell phone camera has been well documented. What has not been publicized is that unmodified hotel peepholes do not put a guest’s personal privacy at risk. Hotel management is able to take three basic measures that can help to eliminate the risk of future peephole related security issues. One distressing recommendation that has arisen as a result of the publicity is the recommendation for women traveling alone to block the hotel room peephole. Instead, women should always use the peephole before opening a hotel room door to avoid the risk of entry by unwanted visitors.
New FTC Rule Helps Improve Social Media & Travel Reviews
October 5, 2009 By Leave a Comment
The United States Federal Trade Commission (FTC) took a much needed positive step forward by introducing guidelines designed to differentiate between legitimate personal opinions and sponsored commercial endorsements made through social media. Individuals blogging or posting product reviews are now required, under threat of fines up to $11,000 per post, to disclose any material connections between themselves and the companies selling the products they are reviewing. This will improve the accuracy and reliability of hotel reviews and help eliminate unethical practices designed to artificially improve travel industry product rankings.
Marketing Your Hotel or Resort in a Web 2.0 World – Presentation at HFTP Annual Convention
September 28, 2009 By 3 Comments
Presented at the Hospitality Financial and Technology Professionals 2009 Annual Convention in Las Vegas, Marketing your Hotel or Resort in a Web 2.0 World covers the importance of ensuring property product and service delivery is functioning properly and the alignment of traditional marketing with online and social media efforts. Most importantly, marketing strategy must drive technology and channel decisions – ensuring tactics support marketing strategies and business objectives. The presentation includes hospitality industry examples applying rich content, reputation management, search engine optimization, and social media in both small and large properties.
HFTP Presentation – Marketing Your Hotel or Resort in a Web 2.0 World
September 19, 2009 By Leave a Comment
Robert Cole presented “Marketing Your Hotel or Resort in a Web 2.0 World” for the Hospitality Financial & Technology Professionals (HFTP) Annual Conference held on September 19, 2009 at Green Valley Ranch Resort in Las Vegas, Nevada. Travel industry executives need to understand guest engagement is no longer broadcasting messages, it is a conversation.
The World’s Most Infamous Hotel Stay?
August 23, 2009 By 8 Comments
Keith Moon, the notorious drummer and perhaps equally feared hotel guest, celebrated his 21st birthday on August, 23 1967 following a concert in Flint, Michigan. The site was the Flint Holiday Inn, who even posted a warm welcome message to Keith on its iconic “great sign.” The 1960’s were largely about pushing boundaries and the loss of innocence. Keith pushed the boundaries; the hospitality industry discovered a new benchmark for room destruction and property damage. Both rock ‘n roll and the hotel industry were forever changed, and the legend of the most world’s most infamous hotel stay was born.
US Hotel Industry Recession Enters New Rate Erosion Phase
July 25, 2009 By 8 Comments
The United States hotel industry is experiencing an unprecedented downturn. All hotel industry performance metrics, Average Daily Rate, Occupancy Percentage, and Revenue per Available Room have all trended downward over the past year. At the end of June, based on reporting from Smith Travel Research, national average room rates began to drop at a more rapid pace than occupancy percentages, marking the start of a new phase in the recession. The deeper discounting that has begun is on top of rate cuts that have already return average room rates to 2006 levels.
HITEC Presentation – Web 2.0 & 3.0 Impact on Hospitality Technology
July 2, 2009 By 4 Comments
The hospitality industry has been relatively slow to adopt Web 2.0 technology, so when asked to speak at the annual HFTP HITEC conference, RockCheetah’s Robert Cole and InterContinental’s MiCharl Robinson decided to look forward to Web 3.0 technologies as well. Breaking the presentation into two sections, the first have reviewed the progression from Web 1.0 through Web 2.0 and onto Web 3.0 including the key technologies and key success factors. The second portion highlighted best practices by firms like Morgans Hotel Group, Joie de Vivre and Imagini Youniverse that serve as leading examples of Web 2.0 supporting hotel customer engagement.
