The hospitality industry has been relatively slow to adopt Web 2.0 technology, so when asked to speak at the annual HFTP HITEC conference, RockCheetah’s Robert Cole and InterContinental’s MiCharl Robinson decided to look forward to Web 3.0 technologies as well. Breaking the presentation into two sections, the first have reviewed the progression from Web 1.0 through Web 2.0 and onto Web 3.0 including the key technologies and key success factors. The second portion highlighted best practices by firms like Morgans Hotel Group, Joie de Vivre and Imagini Youniverse that serve as leading examples of Web 2.0 supporting hotel customer engagement.
Online Travel Companies in Hotel Tax Squeeze Play
Online travel agencies such as Expedia, Travelocity, Orbitz and Priceline are being subjected to lawsuits from a large number of cities claiming that they are underpaying the hotel room tax on stand-alone hotel bookings. A $184 million consumer class action lawsuit was recently filed in Washington State against Expedia that now opens a new front for these online travel agents to defend.