Summary of RobertKCole’s Twitter postings for the period ending midday November 16. Highlights include: Retweets from a good hotel panel at the Pubcon Search Marketing Conference and Travel Blog Camp at World Travel Market; some angel investor insights; InterContinental and Design Hotels websites that provide some great examples of hotels inspiring travel using video; , and some Twitter Lists, Twubs and other techniques to follow the PhoCusWright conference.
Multiple Persona, Trip-centric Travel Has a Name – EveryYou
October 21, 2009 By 4 Comments
Travel is a complex process that differs significantly from other online purchases. Traveler destination, hotel, airline and travel itinerary selection decisions are not only highly personal in nature, but also may be based on very different criteria depending on the nature of the trip being planned. By applying multiple persona marketing concepts against specific trip-centric attributes provides a multi-dimensional traveler profile that is far superior to conventional frequent traveler information maintained by online travel sites, hotels, airlines and car rental companies. EveryYou is the term given to the concept by blogger Tim Hughes in a presentation prepared for the Web In Travel Conference at ITB Asia in Singapore.
Marketing Your Hotel or Resort in a Web 2.0 World – Presentation at HFTP Annual Convention
September 28, 2009 By 3 Comments
Presented at the Hospitality Financial and Technology Professionals 2009 Annual Convention in Las Vegas, Marketing your Hotel or Resort in a Web 2.0 World covers the importance of ensuring property product and service delivery is functioning properly and the alignment of traditional marketing with online and social media efforts. Most importantly, marketing strategy must drive technology and channel decisions – ensuring tactics support marketing strategies and business objectives. The presentation includes hospitality industry examples applying rich content, reputation management, search engine optimization, and social media in both small and large properties.
HFTP Presentation – Marketing Your Hotel or Resort in a Web 2.0 World
September 19, 2009 By Leave a Comment
Robert Cole presented “Marketing Your Hotel or Resort in a Web 2.0 World” for the Hospitality Financial & Technology Professionals (HFTP) Annual Conference held on September 19, 2009 at Green Valley Ranch Resort in Las Vegas, Nevada. Travel industry executives need to understand guest engagement is no longer broadcasting messages, it is a conversation.
