A presentation by Robert Cole, CEO of RockCheetah titled Mobile: How Signals, Touchpoints, and Moments Create Engagement, Conversion and Loyalty, for the Hospitality Sales & Marketing Association International (HSMAI) Revenue Optimization Conference on June 22, 2016.
HSMAI Revenue Optimization Conference: Mobile – How Signals, Touchpoints and Moments Create Engagement, Conversion and Loyalty
June 22, 2016 By Leave a Comment
HSMAI Digital Marketing Strategy Conference On-Property Customization and Personalization
February 17, 2016 By Leave a Comment
Tailoring the Guest Experience: One size does NOT fit all. A presentation by Robert Cole of RockCheetah, Sylvie Fayolle – GM, Le Parker Méridien and Pedro Dias – GM, Smyth for HSMAI Digital Marketing Strategy Conference, held at the Marriott Marquis in New York, New York on February 17, 2016.
HSMAI Digital Marketing Strategy Conference Pre-Arrival Personalization and Customization
February 17, 2016 By Leave a Comment
Enhancing the User Experience for Fun & Profit. Presented by Robert Cole, CEO, RockCheetah, Bill Linehan, CMO, Red Lion Hotels & Adele Gutman Milne, VP Sales, Marketing and Revenue, Library Hotel Collection at the HSMAI Digital Marketing Strategy Conference held Wednesday, February 17, 2016 at the New York Marriott Marquis.
Phocuswright-Lionbridge Webinar – Engaging International Travelers
June 25, 2015 By Leave a Comment
Technological advancements in the travel industry, coupled with global growth in international travel traffic presents a challenge for today’s hospitality providers – how to best engage international travelers. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Lionbridge on Thursday, June 25, 2015.
HTNG North America Conference – Micromarketing Building Blocks
February 25, 2015 By Leave a Comment
Micromarketing involves the personalization of the travel experience, utilizing direct marketing techniques to offer localized messaging to engage hotel guests. Panel moderated by Robert Cole of RockCheetah for the Hospitality Technology Next Generation (HTNG) North American Conference on Wednesday, February 25, 2015.
Hotel Brand Matching Test Results
December 27, 2014 By 1 Comment
Led by Starwood, with Wyndham and Carlson picking up the rear, the online poll asking participants to match each of 100 hotel brands to the appropriate top 10 global hotel group proved to be challenging, with the average score a woeful C-. With hotel groups adding brands at a record pace, this does not bode well for the future.
Phocuswright-Maxymiser Webinar – Give the Gift of a Personalized Travel Experience
December 3, 2014 By Leave a Comment
Personalized travel experiences are the ultimate goal shared by travelers, travel suppliers and travel intermediaries. The cultivation of the relevant host/guest relationships that enable personalization require new managerial mindsets and advanced technology. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Maxymiser on Wednesday, December 3, 2014.
Travel Leaders Annual Conference – The Future of Travel, Creating Value
November 15, 2014 By Leave a Comment
The economic trends supporting the affluent US international traveler provide an excellent marketing opportunity for unique, exotic destinations like Fiji. Presentation by Robert Cole of RockCheetah for the Tourism Fiji 2014 North American Marketing Conference held at the Portofino Hotel and Marina in Redondo Beach, California on Tuesday, October 7, 2014.
Tourism Fiji 2014 North American Marketing Conference – How Fiji Finds Happiness
October 7, 2014 By Leave a Comment
The economic trends supporting the affluent US international traveler provide an excellent marketing opportunity for unique, exotic destinations like Fiji. Presentation by Robert Cole of RockCheetah for the Tourism Fiji 2014 North American Marketing Conference held at the Portofino Hotel and Marina in Redondo Beach, California on Tuesday, October 7, 2014.
Leonardo Webinar – Targeting The New-ish Bleisure Traveler
August 21, 2014 By Leave a Comment
RockCheetah founder Robert Cole presents recommendations for hoteliers to successfully target travelers that combine business and leisure within a single trip itinerary in this webinar sponsored by Leonardo, broadcast August 21, 2014.
