Micromarketing involves the personalization of the travel experience, utilizing direct marketing techniques to offer localized messaging to engage hotel guests. Panel moderated by Robert Cole of RockCheetah for the Hospitality Technology Next Generation (HTNG) North American Conference on Wednesday, February 25, 2015.
Phocuswright-Maxymiser Webinar – Give the Gift of a Personalized Travel Experience
December 3, 2014 By Leave a Comment
Personalized travel experiences are the ultimate goal shared by travelers, travel suppliers and travel intermediaries. The cultivation of the relevant host/guest relationships that enable personalization require new managerial mindsets and advanced technology. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Maxymiser on Wednesday, December 3, 2014.
Travel Leaders Annual Conference – The Future of Travel, Creating Value
November 15, 2014 By Leave a Comment
The economic trends supporting the affluent US international traveler provide an excellent marketing opportunity for unique, exotic destinations like Fiji. Presentation by Robert Cole of RockCheetah for the Tourism Fiji 2014 North American Marketing Conference held at the Portofino Hotel and Marina in Redondo Beach, California on Tuesday, October 7, 2014.
Tourism Fiji 2014 North American Marketing Conference – How Fiji Finds Happiness
October 7, 2014 By Leave a Comment
The economic trends supporting the affluent US international traveler provide an excellent marketing opportunity for unique, exotic destinations like Fiji. Presentation by Robert Cole of RockCheetah for the Tourism Fiji 2014 North American Marketing Conference held at the Portofino Hotel and Marina in Redondo Beach, California on Tuesday, October 7, 2014.
GBTA – How to Ensure Unmanaged Doesn’t Mean Mismanaged
July 30, 2014 By Leave a Comment
Managing out of program hotel bookings is a common challenge for travel managers. Robert Cole of RockCheetah presents best practices for unmanaged travelers, conference and negotiated corporate hotel agreements at the GBTA Annual Convention at the Los Angeles Convention Center on Wednesday, July 30, 2014.
HFTP HITEC Conference – Disruption Gets Personal
June 24, 2014 By Leave a Comment
An overview of the impact that Big Data, the demise of rate parity and the personalization of hospitality through the sharing economy have on traditional hotel industry distribution. Presentation by Robert Cole of RockCheetah for the Distribution Super Session at the Hospitality Finance and Technology Professionals 2014 HITEC Conference held Tuesday, June 24, 2014 at the Los Angeles Convention Center in Los Angeles, California.
ReviewPro Webinar – Top Social Media Strategies for 2014
December 10, 2013 By Leave a Comment
A webinar sponsored by ReviewPro covering Social Media Strategies for hotels held December 10, 2013 featuring: Daniel Edward Craig, Reknown, Robert Cole, RockCheetah; Suzie Wotton, Red Carnation Hotels; and Adele Gutman, Library Hotel Collection
PhoCusWright Travel Innovation Summit Bingo
November 18, 2013 By 1 Comment
The PhoCusWright Travel Innovation Summit has 30 companies pitching a panel of judges and audience on a wide range of new travel technologies and online services. Travel Innovation Summit Bingo was invented for those attention deficit disorder sufferers who struggle to maintain focus during the six hours of demonstrations. Grab a Bingo card, find a few friends to play with, and get ready to track all the buzz words flying forth from the stage.
VFM Leonardo Webinar – Benefits of Marketing on Online Travel Agencies
September 25, 2013 By Leave a Comment
Robert Cole was invited by VFM Leonardo to participate in a webinar covering the benefits of marketing to OTAs and specifically how to The session was held online on September 25, 2013. It was stressed that the focus should be on business and marketing objectives and not solely the technologies.
Rental Car Pricing, Tax & Fee Demolition Derby
June 14, 2013 By Leave a Comment
A fourteen dollar daily rate sounds like a great deal for an mid-size rental car – until the total for a three day rental comes to $83.56. That’s right, 98.95% in taxes and fees. If that seems excessive, one can always get to a lower percentage by renting a Mustang Convertible for $210.64 per day or $842.04 for three days – that’s works out to only 33.25% ($210.12) in taxes and fees. But the most disturbing part is the inaccurate calculations used for taxes and fees. With errors that never seem to work out in favor of the traveler.
