“Fare well we call to hearth and hall, though wind may blow and rain may fall, we must away ere break of day, over the wood and mountain tall, to Rivendell where Elves yet dwell. In glades beneath the misty fell, through moor and waste we ride in haste, and wither then we cannot tell, with foes ahead behind us dread. Beneath the sky shall be our bed, until at last our toil be sped, our journey done, our errand sped. We must away! We must away! We ride before the break of day!” – J. R. R. Tolkien
About Robert ColeRobert Cole is the founder of RockCheetah, a hotel marketing strategy and travel technology consulting practice. He also authors the Views from a Corner Suite Blog and publishes the Travel Quote of the Day. Robert speaks regularly at major travel industry conferences, authors articles for leading travel industry publications, advises travel-related startups and the equity investment community. He is an evangelist for the global travel industry.
