Marketing strategy serves as the core of RockCheetah’s consulting practice. By focusing on content management, messaging composition and search engine optimization, clients are able to realize improved results at lower cost than the standardized, one-size-fits-all approaches touted by many digital marketing agencies.
RockCheetah’s approach to hotel distribution is strictly metrics based – identify channels that are able to produce incremental booking volume at optimal margins. As a result, the typical one-size-fits-all approach to channel management and pricing may not represent the best solution for the hotel.
Build or buy? Interface, integrate or incinerate? These are the choices constantly facing hospitality and travel industry information technology executives. RockCheetah starts technology needs assessments with the underlying business objectives and marketing strategies – and ends by identifying the most efficient and cost effective solution.
Travelers know their rights – they expect to hear about the right product, in the right location, at the right time, through the right channel, for the right price. By necessity, customer engagement is a highly personalized endeavor that is focused on creating guest value through relevant, timely communication.