My Twitter Digest for the Past Week 2010-06-28

  • According to @klout, I'm influenced by these peeps: @jowyang @andybeal @elliottng @augieray @RayLaHood http://bit.ly/bQHhvg #
  • As @VirginAmerica gives free tickets to high @Klout LAX & SFO Tweeps, need for disclosure in 140 chars? http://j.mp/dATGGQ #
  • Excellent hands-on review of iPhone 4 by @rww: The Good, The Bad, The Heh, The Huh?, Multitasking & Heat http://j.mp/abhCqP #
  • @denschaal Wrote a lengthy response to your reply to my @Hotwire/@Expedia article comment. I'm conflicted http://j.mp/bwG8Em #
  • @Ruukel Not aware of specific research done on the 7-step concept; have seen 3 & 4 steps – just not as comprehensive or well targeted. in reply to Ruukel #
  • G20 Riot Police storm peaceful protest RT @kmore: Glad to see Anthem, Police charge video back up http://vimeo.com/12903946 #
  • Paul McCartney streaming live on YouTube for #bornhivfree @hardrockdotcom benefit at http://j.mp/9hwSUq #HRC2010 #
  • Paul McCartnery streaming live on YouTube for @hardrockdotcom #bornhivfree benefit concert at http://j.mp/9hwSUq #HRC2010 #
  • #FF Tweeting @HFTP #hitec presenters: @lorengray @tbuoy @gagan_s @ValynP @estisgreen @jimzito @DCourtenay @TheyCallMeJdawg #
  • #FF Tweeting @HSMAI #hsmaisc presenters: @estisgreen @ValynP @AshwinKamlani @lorengray @hayward350 @MaxStarkov @movitas #
  • @ggruber66 @CindyRichards Think I did pretty well responding within 5 seconds with 10 word pitch that describes what I do :) #
  • @CindyRichards RockCheetah 10 words = "Hotel destination marketing strategy applying technology operational processes driving profit" #hitec in reply to CindyRichards #
  • @TravelSocial RockCheetah = "Hotel destination marketing strategy applying technology operational processes driving profit" in reply to TravelSocial #
  • Congrats 2 @FourSeasons Katie Taylor. An new era RT @TWtravelnews: Four Seasons' Taylor promoted to CEO http://bit.ly/bsvZKd #
  • @google WTF Received "We're sorry, but your computer may be sending automated queries" message while filtering Google images. Wrong. #FAIL #
  • The impact of Twitter on elevator pitches – Was asked at #hitec to describe my company in 10 words. Easier than I thought. #
  • @BridalTravelGuy Nice thing about Isla Mujeres – you get those nice sunsets over the water. in reply to BridalTravelGuy #
  • RT @kathika: How to get a $1,000 Hyatt Hotel Room for $80 – http://bit.ly/9vF5Nw – step by step @bradsdeals | Very Clever #
  • 20 person cross-functional @SouthwestAir social media council meets monthly review activities & strategies #hitec #hitecwth #
  • Co's @SouthwestAir looks up to in social media: @DisneyParks; @zappos @PopeyesChicken per @TheyCallMeJdawg #hitec #hitecwth #
  • Great @TheyCallMeJdawg quotes: Take every tweet seriously & Social only way to respond quickly to issues #hitec #hitecwth #
  • Learnings @SouthwestAir handling @ThatKevinSmith issue: Speed/accuracy; Comm strategy; humor tricky; facts #hitec #hitecwth #
  • Facebook followers increased from 100K to 800K with @SouthwestAir Bags Fly Free, $100 savings? contest #hitec #hitecwth #
  • Use employees to be organic, authentic & keep social conversation real #hitec #hitecwth | Great advice from @TheyCallMeJdawg #
  • Use community managers by name to personalize @SouthwestAir on Facebook; No paid advertising 4 social sales #hitec #hitecwth #
  • Single Strategy for @SouthwestAir southwest.com anchors message, approach across all social media channels #hitec #hitecwth #
  • Responsibility breakdown at @SouthwestAir: Communications owns Emerging Media & Marketing owns Digital Adv #hitec #hitecwth #
  • Josh Neal @TheyCallMeJdawg, Product Marketing Manager, Southwest Airlines taking social media at #hitec #hitecwth #
  • Orlando has not added resources to cover social media – PR responsible; using members & bloggers 4 support; #hitec #hitecwth #
  • Orlando gets 50% conversion on people who request vacation planning kits @DCourtenay #hitec #hitecwth | WOW strong metric #
  • Orlando World Smile Search metrics: 6,000+ entries; 2,200+ opt-ins; 1,300+ vacation planning kits #hitec #hitecwth #
  • Winners of Orlando 67 Days competition on world tour. Next phase selecting 67 global smilers to grow scope #hitec #hitecwth #
  • Orlando – New campaign phase; World Smile Search – adding social responsibility to promo with SmileTrain #hitec #hitecwth #
  • 67 Days of Smiles first social campaign for Orlando; contest winners blogged on activities beyond Big 3 #hitec #hitecwth #
  • 52% of people visiting Orlando do not bring kids – Social media focus will start to be geared to couples #hitec #hitecwth #
  • Dianne Saba Courtenay @DCourtenay, CMO, Orlando CVB Primary focus on Youtube, Facebook, Twitter channels #hitec #hitecwth #
  • Morgans Hotel Group had central command of Twitter. Now passing some control to regions improve engagement #hitec #hitecwth #
  • Steamboat's strategy for running social media with limited resources, finds engaged employee volunteers #hitec #hitecwth #
  • Steamboat looking for two straight talkers for 2010-2011 Ski Season. Get Seasons Pass & best powder access #hitec #hitecwth #
  • Steamboat created online community with 7 bloggers using Ning platform to create conversation / use images #hitec #hitecwth #
  • #hitec Social Media super session participants: @estisgreen @jimzito @DCourtenay @TheyCallMeJdawg @steamboatinfo #hitecwth #
  • James Leitess, E-Business Manager, Steamboat Describing Social Media Priority Pyramid at #hitecwth #hitec #
  • Thinking a #hitecwtf hashtag would have been more edgy than #hitecwth for the "wth r they tweeting abt? ygtbk" session :) #
  • @gagan_s More than a few points missing due to time… For example, really wanted to cover Siri, Goby & other topics #hitec in reply to gagan_s #
  • Just finished #hitec Mobile Distribution talk. If you didn't make the 8:00am start, here's the preso: http://j.mp/mobdist #
  • Get up early 4 my Mobile Distribution: No, it’s not Billboards & Neon Vacancy Signs session at 8:00am in Room 310H #hitec #
  • Come to my Mobile Distribution: No, It's not Billboards & Neon Vacancy Signs session at 8:00am Wednesday Room 310H #hitec #
  • Aaron Shepherd, Pegasus Fellow, Pegasus, Challenge: Shopping transactions growing faster than bookings transactions #hitec #
  • Aaron Shepherd, Pegasus Fellow, Pegasus, Success: Electronic distribution cache buffers 5 billion transactions/month #hitec #
  • Vicki Schell, Vice President of Distribution, Vantage Hospitality, Challenge: Standardization of content distribution #hitec #
  • @tbuoy of Morgans Hotel Group coins a new term: "Macyfication" to describe hotels constantly having product on sale #hitec #
  • Vicki Schell, Vice President of Distribution, Vantage Hospitality, Success: Aggregating photo content from 900 members #hitec #
  • Sebastian Leitner, Director Lodging Connectivity, Expedia, Challenge: Need standards in descriptive content exchange #hitec #
  • Sebastian Leitner, Director Lodging Connectivity, Expedia, Success: Translating Hotel content into 30 languages #hitec #
  • Sebastian Leitner, Director Lodging Connectivity Americas, Expedia, Success: Quick Connect linking 10,000 properties #hitec #
  • Gagan Saxena @gagan_s, VP, IT, Apple Vacations, Challenge: Interactively reveiving rate & inventory updates #hitec #
  • Gagan Saxena @gagan_s, VP, IT, Apple Vacations, Success: Standardizing batch file delivery technology reduces errors #hitec #
  • Keith Cotton, VP, Supplier Solutions, Hotel Booking Solutions, Challenge: Dynamic rate pricing is complex/real time #hitec #
  • Keith Cotton, VP, Supplier Solutions, Hotel Booking Solutions, Success: enabling push & pull scenarios for hotels #hitec #
  • Tom Buoy, SVP Distribution & Revenue Mgmt @tbuoy, Morgans Hotel Group Challenge: Creating relevant noice to be found #hitec #
  • Tom Buoy, SVP Distribution & Revenue Management, Morgans Hotel Group: Success 22% of revenue booked on website #hitec #
  • Loren Gray @lorengray, Director Of E-Commerce, Ocean Properties: Big success selling regional destinations #hitec #
  • Distribution panelists: Keith Cotton (HBSi) Sebastian Leitner (Expedia) Vicky Schell (Vantage) Aaron Shepherd (Pegasus) #hitec #
  • Distribution panelists on Twitter: @lorengray @tbuoy @gagan_s @ValynP #hitec #
  • Hospitality Distribution Challenges super session panel underway at #HITEC – 7 panelists moderated by @ValynP #
About Robert Cole

Robert Cole is the founder of RockCheetah, a hotel marketing strategy and travel technology consulting practice. He also authors the Views from a Corner Suite Blog and publishes the Travel Quote of the Day. Robert speaks regularly at major travel industry conferences, authors articles for leading travel industry publications, advises travel-related startups and the equity investment community. He is an evangelist for the global travel industry.