Survey: What Hotel Brand Does the Best Job Online?

Performing an admittedly unscientific survey in preparation for a session I will be moderating at the Hospitality Financial and Technology Professionals HITEC Conference June 20-23 in Austin, Texas. Hopefully you can provide some opinions on the topic.

Every hotel and/or hotel chain on the planet is striving to capture more traffic on their website and convert that traffic into hotel guests. The burning question is however: What hotel companies are doing a great job online?

To provide a bit more structure to a highly subjective topic, the seven-step travel process will be employed. Those stages are:

  • Inspiration
  • Research
  • Planning
  • Validation
  • Booking
  • Travel
  • Sharing

So please take a few minutes to complete the survey below. Weigh in on who you think is doing an exceptional job of engaging their guests in each phase of the travel process.

Ideally, use the hotel brand’s Twitter handle in each response – that will make it easier to collate the responses and communicate the results. If you don’t know the hotel’s name on Twitter, just use the brand name. And yes, I am asking for your Twitter ID to sign the survey in an effort to eliminate stuffing of the ballot box (Would hoteliers do that…?) If you’re not on Twitter, please use your e-mail address.

Here is the survey:

The Survey is Now Closed.

I am considering using this survey as a nomination process to narrow down the leading candidates for a more formal vote in the future, so don’t let your favorite hotel site be left out.

The survey will close at 12:00am Sunday, May 22 US Central time.

Good luck to all and may the best sites win.

About Robert Cole

Robert Cole is the founder of RockCheetah, a hotel marketing strategy and travel technology consulting practice. He also authors the Views from a Corner Suite Blog and publishes the Travel Quote of the Day. Robert speaks regularly at major travel industry conferences, authors articles for leading travel industry publications, advises travel-related startups and the equity investment community. He is an evangelist for the global travel industry.