A presentation by Robert Cole, CEO of RockCheetah titled Mobile: How Signals, Touchpoints, and Moments Create Engagement, Conversion and Loyalty, for the Hospitality Sales & Marketing Association International (HSMAI) Revenue Optimization Conference on June 22, 2016.
HSMAI Revenue Optimization Conference: Mobile – How Signals, Touchpoints and Moments Create Engagement, Conversion and Loyalty
June 22, 2016 By Leave a Comment
Phocuswright-Lionbridge Webinar – Engaging International Travelers
June 25, 2015 By Leave a Comment
Technological advancements in the travel industry, coupled with global growth in international travel traffic presents a challenge for today’s hospitality providers – how to best engage international travelers. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Lionbridge on Thursday, June 25, 2015.
Cornell University School of Hotel Administration – The Creepy Line Between Genius and Egregious
April 16, 2015 By Leave a Comment
Ethical challenges presented by technological advancements provide hospitality industry entrepreneurs with unprecedented decisions that impact brand, profitability and identity. Presentation by Robert Cole of RockCheetah for a special presentation to students and faculty held at Statler Hall on the Cornell University campus in Ithaca, New York on Thursday, April 16, 2015.
HTNG North America Conference – Micromarketing Building Blocks
February 25, 2015 By Leave a Comment
Micromarketing involves the personalization of the travel experience, utilizing direct marketing techniques to offer localized messaging to engage hotel guests. Panel moderated by Robert Cole of RockCheetah for the Hospitality Technology Next Generation (HTNG) North American Conference on Wednesday, February 25, 2015.
Phocuswright-Maxymiser Webinar – Give the Gift of a Personalized Travel Experience
December 3, 2014 By Leave a Comment
Personalized travel experiences are the ultimate goal shared by travelers, travel suppliers and travel intermediaries. The cultivation of the relevant host/guest relationships that enable personalization require new managerial mindsets and advanced technology. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Maxymiser on Wednesday, December 3, 2014.
Leonardo Webinar – Targeting The New-ish Bleisure Traveler
August 21, 2014 By Leave a Comment
RockCheetah founder Robert Cole presents recommendations for hoteliers to successfully target travelers that combine business and leisure within a single trip itinerary in this webinar sponsored by Leonardo, broadcast August 21, 2014.
VFM Leonardo Webinar – Benefits of Marketing on Online Travel Agencies
September 25, 2013 By Leave a Comment
Robert Cole was invited by VFM Leonardo to participate in a webinar covering the benefits of marketing to OTAs and specifically how to The session was held online on September 25, 2013. It was stressed that the focus should be on business and marketing objectives and not solely the technologies.
Transforming Supplier-driven Travel Booking Experience
February 14, 2013 By 3 Comments
The personalization and customization of the customer experience will mark the greatest transformation for travel booking. To sustain relevance and foster loyalty, travel sellers and suppliers will need to focus on understanding the context of traveler behaviors to create sustainable value in an effort to extend lifelong customer relationships. A Tnooz-Monetate webinar titled “Transforming the Supplier-driven Travel Booking Experience” included presentations by RockCheetah founder Robert Cole and Monetate CMO, Kurt Heinemann.
ATME Presentation – Collision of SEO and Social, Who Draws the Creepy Line?
October 31, 2012 By Leave a Comment
Robert Cole presented “The Collision of SEO & Social – Who Draws the Creepy Line?” for the Association of Travel Marketing Executives (ATME) Annual Conference held on June 27, 2012 at the W City Center in Chicago, Illinois. Travel industry marketing leaders were challenged to think about the ethical and privacy implications of their strategies.
Collision of SEO and Social – Where’s the Creepy Line?
June 27, 2012 By Leave a Comment
Changing rules, or a complete lack of rules governing the use of Search Engine Optimization (SEO) methods to increase Social Media ranking results in many groups using new technology to approach and cross the Creepy Line. The presentation is a discussion of the issues in play and what travel companies can do to engage customers and avoid crossing the creepy line – even when competitors are behaving badly.
