A presentation by Robert Cole, CEO of RockCheetah titled Mobile: How Signals, Touchpoints, and Moments Create Engagement, Conversion and Loyalty, for the Hospitality Sales & Marketing Association International (HSMAI) Revenue Optimization Conference on June 22, 2016.
HSMAI Revenue Optimization Conference: Mobile – How Signals, Touchpoints and Moments Create Engagement, Conversion and Loyalty
June 22, 2016 By Leave a Comment
ReviewPro Webinar – Top Social Media Strategies for 2014
December 10, 2013 By Leave a Comment
A webinar sponsored by ReviewPro covering Social Media Strategies for hotels held December 10, 2013 featuring: Daniel Edward Craig, Reknown, Robert Cole, RockCheetah; Suzie Wotton, Red Carnation Hotels; and Adele Gutman, Library Hotel Collection
Measuring and Monetizing Social Networking & Mobile Media
March 26, 2012 By Leave a Comment
Golf courses and private golf clubs in particular may be the premier example of offline social networking. In a presentation at the National Golf Course Owners Association annual Conference, RockCheetah’s Robert Cole and ChrisStrauss of OB Sports Golf Management explain how to creatively apply social media and mobile technologies to help players and members interact with each other, drive more rounds and improve the end-to-end experience of the game itself.
NGCOA Presentation – Measuring and Monetizing Social Networking & Mobile Media
February 29, 2012 By Leave a Comment
Robert Cole of RockCheetah and Kris Strauss of OB Sports Golf Management presented “Measuring and Monetizing Social Networking & Mobile Media” for the National Golf Course Owners Association (NGCOA) Annual Conference held on Februart 29, 2012 at the Renaissance Hotel in Las Vegas, Nevada. The golfing industry represents the perfect opportunity for social media and mobile marketing to enhance player engagement the number of rounds played and the golfer’s enjoyment of the game.
The Yin and Yang of Social Media
February 8, 2012 By 1 Comment
The theme of the luncheon keynote presentation to the 2012 Receptive Services Association of America Summit Conference was “The Yin and Yang of Social Media.” The event was held at the Hyatt Regency New Orleans on February 7, 2012.
Casting ‘The Social Network’ – What Character Are You?
October 4, 2010 By Leave a Comment
Both The Social Network, the movie, and its subject, Facebook, join the ranks of iconic films that document events epitomizing a decade’s cultural changes. Similar films in this rare genre, dramatizations based on seminal events, include: 1960’s – Oliver Stone’s The Doors 1970’s – Alan J. Pakula’s All the President’s Men 1980’s – Jonathan Demme’s […]
Are Your Facebook Friends Revealing Secrets?
September 17, 2010 By Leave a Comment
Facebook’s privacy controls are much improved, but now the greatest challenge is users understanding of all those settings. without a viable method to view a friend’s privacy settings for posts made on their walls, Facebook users need to utilize tags and privacy settings normally used to manage posts made to one’s own wall to effectively control the distribution of posts on friends walls.
Is a Facebook Like Button Click for Website Access Evil?
July 24, 2010 By 10 Comments
K2 Ski Company recently shut down its corporate website and directed all users to its Facebook fan page for an exclusive preview of its new 2010 ski line. Many organizations are getting creative to build Facebook communities, but in some cases, the techniques utilized, while innovative, may cause users to click a Facebook Like Button to access the website. Widely referred to as “Like-bait”, where should the line be drawn that separates clever marketing from something that undermines the value and intended use of Facebook’s Like functionality?
