I’m Mad as Hell About Hidden Airline Fees and I’m Not Gonna Take This Anymore is the tag line for a coalition that is demanding that the US Department of Transportation requires airlines to prominently display all ancillary fees on their websites and to provide distribution to enable transaction of these fees through all third party channels. Upon closer scrutiny, several claims appear exaggerated, while the lack of specific proposals regarding HOW these demands can be effectively implemented ignores challenges involving business models and technical interfacing.