A perfect storm of a lack of online travel innovation, traveler frustration, and an economic downturn that limits investment for potential new entrants provides Google with an opportunity to dramatically democratize online travel. With a large number of tools that already help facilitate online travel search, and social media, Google can further simplify access to better organized information to help a broader range of travel suppliers, destinations and sellers increase commerce and competition.
Why Google Will Radically Democratize Online Travel
August 7, 2009 By 2 Comments
The online travel industry may be well positioned for a radical step forward and Google may be the organization that can make it happen. A recent Forrester Research report has indicated that travelers are highly frustrated with the online travel experience. Online travel companies have been criticized for an apparent lack of organic innovation. Travel aligns nicely with Google’s mobile strategies and appears to be a perfect fit with the Google corporate philosophy.
Google Acquire Expedia? An Unfounded Rumor
April 19, 2009 By 1 Comment
Rumors circulating that Google has an interest in purchasing Expedia surface periodically – it now seems on an annual basis… All indications are that a purchase of Expedia would not only signal a dramatic change in Google’s strategic direction, but also jeopardize its considerable advertising revenue from travel suppliers and distributors.
