Big Data, The Deep Web and the Semantic Web are all buzzwords that are bandied about, but they represent very real technologies that will dramatically alter the foundations of travel marketing. Robert Cole’s Keynote presentation to the 2013 Association of Travel Marketing Executives addresses the main benefits of deploying the technologies. Incredible opportunities exist for those who smartly plan to adopt the technologies to effectively engage with travelers.
Hotel Pricing Chaos
March 2, 2013 By 2 Comments
It’s traveler versus hotel revenue manager when it comes to finding the lowest hotel rate. Comparison shopping is unfortunately still essential as the chaos of managing multiple distribution channels sometimes get the best of the hotels. Deals my pop up in unlikely spots, disappear completely from the most obvious places and create deals that may not be as attractive as presented. This example is for The Mauna Lani Bay Hotel on Hawaii’s Big Island. At least they don’t charge resort fees…
Transforming Supplier-driven Travel Booking Experience
February 14, 2013 By 3 Comments
The personalization and customization of the customer experience will mark the greatest transformation for travel booking. To sustain relevance and foster loyalty, travel sellers and suppliers will need to focus on understanding the context of traveler behaviors to create sustainable value in an effort to extend lifelong customer relationships. A Tnooz-Monetate webinar titled “Transforming the Supplier-driven Travel Booking Experience” included presentations by RockCheetah founder Robert Cole and Monetate CMO, Kurt Heinemann.
ATME Presentation – Collision of SEO and Social, Who Draws the Creepy Line?
October 31, 2012 By Leave a Comment
Robert Cole presented “The Collision of SEO & Social – Who Draws the Creepy Line?” for the Association of Travel Marketing Executives (ATME) Annual Conference held on June 27, 2012 at the W City Center in Chicago, Illinois. Travel industry marketing leaders were challenged to think about the ethical and privacy implications of their strategies.
How to Get Found – Search, Social, Local and Mobile | SkiTops
August 12, 2012 By Leave a Comment
SkiTops, the Ski Tour Operator Association, invited Robert Cole to give the keynote presentation at its annual SkiTops University event on July 31, 2012 at Grans sierra Resort and Casino in Reno, Nevada. The subject was how Search, Social, Local and Mobile was impacting travel marketing and technology, as well as the ski industry. The conference also featured a presentation by Roy Tuscany of the High Fives Foundation, a non-profit that supports athletes that have sustained life altering injuries while participating in winter action sports.
SkiTops University – Search, Social, Local and Mobile, How to Get Found
July 31, 2012 By Leave a Comment
SkiTops, the Ski Tour Operator Association, invited Robert Cole to give the keynote presentation at its annual SkiTops University event on July 31, 2012 at Grand Sierra Resort and Casino in Reno, Nevada. The subject was how Search, Social, Local and Mobile was impacting travel marketing and technology, as well as the ski industry.
Collision of SEO and Social – Where’s the Creepy Line?
June 27, 2012 By Leave a Comment
Changing rules, or a complete lack of rules governing the use of Search Engine Optimization (SEO) methods to increase Social Media ranking results in many groups using new technology to approach and cross the Creepy Line. The presentation is a discussion of the issues in play and what travel companies can do to engage customers and avoid crossing the creepy line – even when competitors are behaving badly.
Measuring and Monetizing Social Networking & Mobile Media
March 26, 2012 By Leave a Comment
Golf courses and private golf clubs in particular may be the premier example of offline social networking. In a presentation at the National Golf Course Owners Association annual Conference, RockCheetah’s Robert Cole and ChrisStrauss of OB Sports Golf Management explain how to creatively apply social media and mobile technologies to help players and members interact with each other, drive more rounds and improve the end-to-end experience of the game itself.
NGCOA Presentation – Measuring and Monetizing Social Networking & Mobile Media
February 29, 2012 By Leave a Comment
Robert Cole of RockCheetah and Kris Strauss of OB Sports Golf Management presented “Measuring and Monetizing Social Networking & Mobile Media” for the National Golf Course Owners Association (NGCOA) Annual Conference held on Februart 29, 2012 at the Renaissance Hotel in Las Vegas, Nevada. The golfing industry represents the perfect opportunity for social media and mobile marketing to enhance player engagement the number of rounds played and the golfer’s enjoyment of the game.
The Yin and Yang of Social Media
February 8, 2012 By 1 Comment
The theme of the luncheon keynote presentation to the 2012 Receptive Services Association of America Summit Conference was “The Yin and Yang of Social Media.” The event was held at the Hyatt Regency New Orleans on February 7, 2012.
