The Yin and Yang of Social Media

The theme of the luncheon keynote presentation to the 2012 Receptive Services Association of America Summit Conference was “The Yin and Yang of Social Media.” The event was held at the Hyatt Regency New Orleans on February 7, 2012.

Unsuspecting Travel Hero and Travel Zero Awards 2011

The 2011 Unsuspecting Travel Hero Award goes to the anonymous hrrmph for his outstanding 9,000+ word TripAdvisor review of Kandholhu Island Resort & Spa in The Maldives. The big loser (aka winner) of the 2011 Unsuspecting Travel Zero Award is hotelreputationmanagement.org for serving as the poster-child for brashly promoting black-hat hotel reputation management tactics.

2011 PhoCusWright Travel Innovation Summit Predictions

Hipmunk, Rearden Commerce and FlexTrip were voted as having the best odds of winning the title of the Most Game-Changing Travel Innovation at the 2011 PhoCusWright Travel Innovation Summit. Unfortunately, a number of participants attempted to stuff the ballot box, underlying the challenges of using the wisdom of crowds to gauge audience sentiment.

Handicapping 2011 PhoCusWright Travel Innovation Summit

Thirty companies battle for the title of Most Game-Changing Travel Innovation at the 2011 PhoCusWright Travel Innovation Summit. Held annually in conjunction with The PhoCusWright Conference, attendees and the general public are being asked to complete a survey and vote for the demonstrators they predict will win the $15,000 prizes for topping a category and the DEMO Award.

A Faster Way to Search Google Flights – Cut and Paste

Google Flight search provides incredibly fast search air fare results by leveraging technology acquired through the ITA Software acquisition. While not yet supporting flight routing outside of the US, it provides many interesting new features. By copying the URL/query string text into a Chrome browser, experienced travelers can experience Google Flights searches with unprecedented speed and efficiency.

Transforming Hotel Industry Growth Strategy

Video of the hotel industry leadership panel from the 2011 HITEC conference discussing the RockCheetah/Amadeus IT Group white paper, “Transform Your Growth Strategy Now – Remove barriers between hotel technology,marketing and operations.” The discussion with Flo Lugli from Wyndham, Mike Blake from Hyatt and Caryl Helsel from Aramark explores the role an IT Pathfinder can play in facilitating hospitality industry business transformation.

Social Commerce – Yesterday, Today and Tomorrow

Social Commerce will evolve from the intersection of social computing, location based services and mobile technologies. Travel companies leveraging SoLoMo-Commerce (SoLoMoCo) will have an unprecedented opportunity to engage customers, create value and capture profits from an enhanced set of technologies by applying creative, traveler-centric marketing strategies.

Seven Travel Planning Steps – Impact on Hotel Distribution Strategy

My presentation, “Seven Travel Planning Steps and Their Impact on Hotel Distribution Strategy” for the Hospitality Financial & Technology Professionals Annual HITEC Conference in Austin, Texas did not focus on traditional distribution focused on the luxury hotel and resort customer, hospitality industry distribution channels and the future innovations that may be expected to impact the global hotel industry.

White Paper: Bridging Hotel Business and Technology Priorities

The hotel industry requires an IT Pathfinder to help align hotel business and technology priorities over the next three years so the industry can successfully leverage information technology to drive business growth and profitability. A RockCheetah/Amadeus IT Group white paper, “Transform Your Growth Strategy Now – Remove barriers between hotel technology,marketing and operations” explores the role an IT Pathfinder can play in facilitating hospitality industry business transformation.

Leading Hotels of the World – Marketing Conference Keynote

My presentation, “Deconstructing Distribution – It’s All About the Customer” for the Leading Hotels of the World Sales, Marketing & Distribution Conference in Bonn, Germany focused on the luxury hotel and resort customer, hospitality industry distribution channels and the future innovations that may be expected to impact the global hotel industry.