A presentation by Robert Cole, CEO of RockCheetah titled Mobile: How Signals, Touchpoints, and Moments Create Engagement, Conversion and Loyalty, for the Hospitality Sales & Marketing Association International (HSMAI) Revenue Optimization Conference on June 22, 2016.
HSMAI Revenue Optimization Conference: Mobile – How Signals, Touchpoints and Moments Create Engagement, Conversion and Loyalty
June 22, 2016 By Leave a Comment
Phocuswright-Lionbridge Webinar – Engaging International Travelers
June 25, 2015 By Leave a Comment
Technological advancements in the travel industry, coupled with global growth in international travel traffic presents a challenge for today’s hospitality providers – how to best engage international travelers. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Lionbridge on Thursday, June 25, 2015.
Phocuswright-Maxymiser Webinar – Give the Gift of a Personalized Travel Experience
December 3, 2014 By Leave a Comment
Personalized travel experiences are the ultimate goal shared by travelers, travel suppliers and travel intermediaries. The cultivation of the relevant host/guest relationships that enable personalization require new managerial mindsets and advanced technology. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Maxymiser on Wednesday, December 3, 2014.
Rainmaker Gaming & Hospitality Customer Conference
March 26, 2014 By Leave a Comment
An discussion of the challenges facing hotel revenue managers as hotel distribution channels become more complex and chaotic. Presentation by Robert Cole of RockCheetah to the Raimmaker Revenue Management 2014 Gaming and Hospitality Customer Conference held Wednesday, March 26, 2014 at the Bacara Resort and Spa in Santa Barbara, California.
HTNG – 2014 North American Conference
March 6, 2014 By Leave a Comment
An overview of the disruptive business models and technologies impacting the global hotel business by Robert Cole of RockCheetah. The presentation for the Hotel Technology Next Generation 2014 North American Conference held Wednesday, March 5, 2014 at the Rancho Bernardo Inn in San Diego, California.
HSMAI – Hotel Management Company Sales & Marketing Roundtable
October 10, 2013 By Leave a Comment
A presentation discussing the changing hotel distribution landscape by Robert Cole of RockCheetah. The briefing was designed to address emerging trends impacting revenue management. The audience was the Hospitality Sales & Marketing Association International’s hotel management company sales & marketing executive roundtable held Thursday, October 10, 2013 at the Crowne Plaza Washington National Airport in Arlington, Virginia,
VFM Leonardo Webinar – Benefits of Marketing on Online Travel Agencies
September 25, 2013 By Leave a Comment
Robert Cole was invited by VFM Leonardo to participate in a webinar covering the benefits of marketing to OTAs and specifically how to The session was held online on September 25, 2013. It was stressed that the focus should be on business and marketing objectives and not solely the technologies.
Google Redesigns Hotel Search with Big Integration
June 19, 2013 By 6 Comments
Google’s hotel search has to balance the needs of hotels, online travel agents, travelers and advertisers. By updating their hotel search, Google has certainly won more fans from the hotel community, but has not alienated advertisers – especially the OTAs. Their trick was to unify hotel search with other forms of local search and to smartly focus on the needs of the consumer.
How Big Data, Deep Web & Semantic Technologies Change Travel Marketing
April 17, 2013 By 1 Comment
Big Data, The Deep Web and the Semantic Web are all buzzwords that are bandied about, but they represent very real technologies that will dramatically alter the foundations of travel marketing. Robert Cole’s Keynote presentation to the 2013 Association of Travel Marketing Executives addresses the main benefits of deploying the technologies. Incredible opportunities exist for those who smartly plan to adopt the technologies to effectively engage with travelers.
ATME Presentation – Collision of SEO and Social, Who Draws the Creepy Line?
October 31, 2012 By Leave a Comment
Robert Cole presented “The Collision of SEO & Social – Who Draws the Creepy Line?” for the Association of Travel Marketing Executives (ATME) Annual Conference held on June 27, 2012 at the W City Center in Chicago, Illinois. Travel industry marketing leaders were challenged to think about the ethical and privacy implications of their strategies.
