Hotel Brand Explosion Difficult to Describe

The world’s largest hotel chains have recently embarked on an unprecedented period of introducing new lodging brands. Hotel brands differentiate themselves through a combination of physical attributes, service delivery processes and marketing communications that create a unique character in the minds of travelers. Unfortunately, the language used to describe the hotel brands on the hotel websites does a poor job of creating a unique or highly defensible consumer value proposition. This quiz challenges readers to match a genericized description with the correct hotel brand.

Cornell University School of Hotel Administration – The Creepy Line Between Genius and Egregious

Ethical challenges presented by technological advancements provide hospitality industry entrepreneurs with unprecedented decisions that impact brand, profitability and identity. Presentation by Robert Cole of RockCheetah for a special presentation to students and faculty held at Statler Hall on the Cornell University campus in Ithaca, New York on Thursday, April 16, 2015.

HTNG North America Conference – Micromarketing Building Blocks

Micromarketing involves the personalization of the travel experience, utilizing direct marketing techniques to offer localized messaging to engage hotel guests. Panel moderated by Robert Cole of RockCheetah for the Hospitality Technology Next Generation (HTNG) North American Conference on Wednesday, February 25, 2015.

Hotel Brand Matching Test Results

Led by Starwood, with Wyndham and Carlson picking up the rear, the online poll asking participants to match each of 100 hotel brands to the appropriate top 10 global hotel group proved to be challenging, with the average score a woeful C-. With hotel groups adding brands at a record pace, this does not bode well for the future.

Match Game – Hotel Brand Edition

The hotel industry is running at record occupancies and rates. However, all the major hotel groups appear to be most interested in creating new hotel brands while business is strong. To see how well this approach is working, here is a brief test – Match the hotel brand with its parent hotel group. Be warned; there are 100 hotel brands for the top 10 hotel groups alone…

Phocuswright-Maxymiser Webinar – Give the Gift of a Personalized Travel Experience

Personalized travel experiences are the ultimate goal shared by travelers, travel suppliers and travel intermediaries. The cultivation of the relevant host/guest relationships that enable personalization require new managerial mindsets and advanced technology. Presentation by Robert Cole of RockCheetah for a Phocuswright webinar sponsored by Maxymiser on Wednesday, December 3, 2014.

Hotel Chief Information Officer Summit 2014 – The Disruptors

A point-counterpoint discussion about disruptive topics inpacting the hotel and travel industries, presented by John Burns, President, Hospitality Technology Consulting and Robert Cole, Founder, RockCheetah at the Hospitality Upgrade CIO Summit held September 4 & 5, 2014 at the Marriott Downtown in Milwaukee, Wisconsin.

Leonardo Webinar – Targeting The New-ish Bleisure Traveler

RockCheetah founder Robert Cole presents recommendations for hoteliers to successfully target travelers that combine business and leisure within a single trip itinerary in this webinar sponsored by Leonardo, broadcast August 21, 2014.

GBTA – How to Ensure Unmanaged Doesn’t Mean Mismanaged

Managing out of program hotel bookings is a common challenge for travel managers. Robert Cole of RockCheetah presents best practices for unmanaged travelers, conference and negotiated corporate hotel agreements at the GBTA Annual Convention at the Los Angeles Convention Center on Wednesday, July 30, 2014.

HFTP HITEC Conference – Disruption Gets Personal

An overview of the impact that Big Data, the demise of rate parity and the personalization of hospitality through the sharing economy have on traditional hotel industry distribution. Presentation by Robert Cole of RockCheetah for the Distribution Super Session at the Hospitality Finance and Technology Professionals 2014 HITEC Conference held Tuesday, June 24, 2014 at the Los Angeles Convention Center in Los Angeles, California.