Kony Solutions – Twitter Synopsis: Single write-once, run everywhere mobile application platform provides device independent deployment across multiple channels & form factors Just the Facts: Company Name: Kony Solutions Website: www.konysolutions.com Location: San Mateo, CA Judging Category: Established Company Business Segment: Mobile Platform Product Name: Kony Mobile Application Platform Demonstrated by: Pico Rech, Senior Solutions […]
Kony Solutions – PhoCusWright Travel Innovation Summit Finalist
November 18, 2010 By Leave a Comment
TrustYou – PhoCusWright Travel Innovation Summit Runner-up
November 18, 2010 By Leave a Comment
TrustYou – Twitter Synopsis: Uses semantic technology to analyze/aggregate reviews across dozens of travel sites & social communities for hotel reputation management Just the Facts: Company Name: TrustYou Website: www.trustyou.com Location: Munich, Germany Judging Category: New Company Business Segment: Semantic Review Aggregation Product Name: TrustYou Analytics & Semantics Demonstrated by: Benjamin Jost, Co-Founder & Managing […]
Handicapping PhoCusWright’s Travel Innovation Summit
November 15, 2010 By 5 Comments
The PhoCusWright Travel Innovation summit provides an unparalleled opportunity for companies to showcase their latest and most prized works of development wizardry to an audience of influential travel industry leaders. Handicapping this event is a difficult challenge – There is no daily racing form, and aside from Goby participating, and Amadeus winning last year, there […]
Mastering The New Five P’s of Marketing – Tom Patty on How Not to be a Casualty of the Revolution
November 3, 2010 By 1 Comment
In 1995, Tom Patty of Chiat/Day Advertising posted an article the Five New P’s of Marketing: Paradox, Perspective, Paradigm, Persuasion & Passion. Unfortunately, the document has digitally disappeared from the Internet, so it has been recreated here to inspire a new generation of marketers. Patty’s advice was just as right then as it is today – take a look at Apple’s advertising if you want proof.
How to Fly – Avoid Crowds, Airport Security, Bag Fees
October 28, 2010 By Leave a Comment
This form of travel is not for everyone, but Helen Keller had it right – Life is either a daring adventure, or nothing. Jeff Corliss and his wingsuit tour some of the most dramatic and iconic scenery on the planet. No crowds, airports or bag fees – this takes solo travel to its next level.
Future Lodging Trends and Emerging Technologies – Wisconsin Hotel and Lodging Association
October 26, 2010 By
The closing keynote address for the Wisconsin Hotel & Lodging Association, Future Lodging Trends and Emerging Technologies, targeted the rapidly changing business landscape and the need to address many fundamental changes impacting marketing and technology. Topics covered included: Web 1.0, Web 2.0 & Web 3.0; Four Traveler Mandates; Five New P’s of Marketing; Six Business Impacts and the Seven Phases of Travel. The WH&LA Annual Conference and Tradeshow was held at Hotel Sierra in Green Bay, Wisconsin on October 26, 2010.
Future Trends Leading Technologies – Society of Government Travel Professionals
September 9, 2010 By Leave a Comment
The Society of Government Travel Planners EdCon’10 Keynote Address focused on growing traveler needs for Relevance, Mobility, Personalization and Community. Developing effective strategies to address deep search, the splinternet, convenience and security will be essential. Eventual winners will be the smart, the unique and the engaged.
Orbitz Improves Its Hotel Search – Is It Enough?
August 10, 2010 By 5 Comments
A recent Orbitz press release touted “Orbitz Launches Groundbreaking Hotel Search Experience with Industry-Leading Property Comparison Features.” In reality, the changes are incremental, mostly derivative and unfortunately not significantly innovative. With Orbitz indicating that growing its hotel business is a top priority, they need superior product functionality to climb back up to last year’s second place share of unique visitors from this year’s fourth place share. While the enhancements give Orbitz functionality similar to its competition, its price guarantees remain the most customer friendly in the industry.
Big Brother in 1984 Apple Macintosh Ad was Steve Jobs!
July 12, 2010 By 5 Comments
When Apple introduced the MacIntosh computer during the 1984 Super Bowl, Steve Jobs defined the Apple brand promise by daring a community of creative individuals to fight conformity, support innovation and combat overbearing corporations. Too bad that a quarter century later, Apple’s strategies have begun to make Steve Jobs look a lot like Big Brother from that commercial. By controlling the hardware, software and advertising platforms of its mobile devices, Apple has created a totalitarian state that is making decisions for its customers and inhibiting access to information. This former fanboy is disappointed.
Day 2 Highlights – 2010 Association of Travel Marketing Executives Conference
June 18, 2010 By 4 Comments
The second day of the 2010 Association of Travel Market Executives conference included keynotes by marketing leaders from Priceline and Wyndham, sessions on mobile marketing and new distribution channels, plus perspectives on retail and the airline industry. This year’s conference theme was “The New Now & The New Next”
