After radically cutting costs and deferring projects to survive the recession hotel groups are relying on technology to help them maintain operational efficiencies and keep costs low as business volumes return to normal. This hotel industry survey asks for the top business and information technology priorities, plus how any gaps will be bridged over the next 36 months.
Hotel Industry Survey – How to Align Business and Technology Priorities?
April 13, 2011 By 1 Comment
Changing Global Travel Trends From 2010 to 2020
November 7, 2010 By 1 Comment
“The Travel Gold Rush 2020,” the Oxford Economics research study sponsored by Amadeus recently concluded that Asia would dominate travel spending in the future. Looking beyond the pretty infographic into the underlying statistics, it is important to recognize that Europe and North America will continue to be important components of the global travel puzzle. European travelers will continue to be the largest group, but North Americans will continue to spend the most per visitor.
Mastering The New Five P’s of Marketing – Tom Patty on How Not to be a Casualty of the Revolution
November 3, 2010 By 1 Comment
In 1995, Tom Patty of Chiat/Day Advertising posted an article the Five New P’s of Marketing: Paradox, Perspective, Paradigm, Persuasion & Passion. Unfortunately, the document has digitally disappeared from the Internet, so it has been recreated here to inspire a new generation of marketers. Patty’s advice was just as right then as it is today – take a look at Apple’s advertising if you want proof.
Best Travel Writers: 2010 Lowell Thomas Travel Journalism Winners
October 12, 2010 By 4 Comments
Lowell Thomas Travel Journalism awards are presented by the Society of American Travel Writers Foundation to the best North American travel writers. Below is a list of the 2010 award winners, including links to each author, the publication and the article recognized for outstanding achievement.
Future Trends Leading Technologies – Society of Government Travel Professionals
September 9, 2010 By Leave a Comment
The Society of Government Travel Planners EdCon’10 Keynote Address focused on growing traveler needs for Relevance, Mobility, Personalization and Community. Developing effective strategies to address deep search, the splinternet, convenience and security will be essential. Eventual winners will be the smart, the unique and the engaged.
Say Anything… Fast Times at Social Media High School
April 8, 2010 By 2 Comments
Relationships are the foundation of social media. Relevance, engagement, honesty & trust are the four cornerstones when establishing interpersonal relationships. The same factors impact social media relationships. Parallels can be drawn between the perspectives on relationships provided in Say Anything…, the seminal coming of age film about the complexities of teenage relationships and the business-customer dynamics in social media relationships. Social media appears to have matured to a point where it is about to graduate from High School.
Change Your Thinking about Social Media
September 30, 2009 By 3 Comments
A parable of two men sharing a hospital room provides a foundation for considering the true spirit of hospitality and how the sharing of experiences through effective communication can create inspiration. For hotels, resorts, attractions, destinations and other travel suppliers, it is extremely important to provide a quality experience that meets or exceeds the customer’s expectations. With the growth of social networks, effective communication that is authentic and personal has the ability to inspire travel. To succeed, travel companies need to focus more on the “social” and less on the “media.” As opposed to communicating with customers solely to attain short-term sales, the goal should be to improve travel experiences and enrich the lives of their customers to establish true engagement. This approach helps grow a community that can inspire others to travel and enhance the cycle.
Origin of the Word “Travel” (This explains so much…)
August 12, 2009 By 4 Comments
It is no wonder that people tend to experience so much difficulty when traveling. The word travel is derived from the French word travail, but travail in turn originated from a Latin word that described a torture device. It seems that the originators of our language were trying to warn us about the challenges associated with travel. Creating a word synonymous with torture might be considered a hint. Perhaps this perspective will allow people to enjoy travel more by understanding that by nature, travel could always be a lot worse.
