Every hotel brand the planet is striving to capture more website traffic and to convert that traffic into hotel guests. What hotel companies are doing the best job online to engage travelers and provide tools for inspiration, research, planning, validation, booking, travel, and sharing to provide an exceptional travel experience?
Hotel Industry Survey – How to Align Business and Technology Priorities?
After radically cutting costs and deferring projects to survive the recession hotel groups are relying on technology to help them maintain operational efficiencies and keep costs low as business volumes return to normal. This hotel industry survey asks for the top business and information technology priorities, plus how any gaps will be bridged over the next 36 months.