Every hotel brand the planet is striving to capture more website traffic and to convert that traffic into hotel guests. What hotel companies are doing the best job online to engage travelers and provide tools for inspiration, research, planning, validation, booking, travel, and sharing to provide an exceptional travel experience?
Casting ‘The Social Network’ – What Character Are You?
October 4, 2010 By Leave a Comment
Both The Social Network, the movie, and its subject, Facebook, join the ranks of iconic films that document events epitomizing a decade’s cultural changes. Similar films in this rare genre, dramatizations based on seminal events, include: 1960’s – Oliver Stone’s The Doors 1970’s – Alan J. Pakula’s All the President’s Men 1980’s – Jonathan Demme’s […]
Is a Facebook Like Button Click for Website Access Evil?
July 24, 2010 By 10 Comments
K2 Ski Company recently shut down its corporate website and directed all users to its Facebook fan page for an exclusive preview of its new 2010 ski line. Many organizations are getting creative to build Facebook communities, but in some cases, the techniques utilized, while innovative, may cause users to click a Facebook Like Button to access the website. Widely referred to as “Like-bait”, where should the line be drawn that separates clever marketing from something that undermines the value and intended use of Facebook’s Like functionality?
What Smartphone Should I Buy?
June 11, 2010 By 5 Comments
With legions of swooning fans and impassioned critics, the mobile turf battles have erupted beyond the mobile carriers and have simultaneously broken out between handset manufacturers, operating systems and rich media platforms. The burning question for millions of US consumers is “What Smartphone Should I Buy?”
Improving The Amazing Race with Experienced Travelers
May 23, 2010 By 41 Comments
The Amazing Race Dream Team is a two-person team who would be considered unbeatable in a race around the world for a $1 million dollar prize. Who are the ideal candidates to compete in The Amazing Race? Twenty-five pairings of travel experts with varied backgrounds have been nominated including Twitter celebrities, travel writers, journalists, nomads and travel industry executives. What team would be the favorite to beat the others to the finish line? Voting closes May 31.
Nominate Uber-Travelers for Amazing Race Dream Team
May 9, 2010 By Leave a Comment
The Amazing Race Dream Team would be the ultimate two-person team to beat in a race around the world for a $1 million dollar prize. Nominations are being taken for a Twitter poll to discover who the Twitterverse believes would be the toughest competition. Who are the ideal candidates to compete in The Amazing Race? Travel writers, road warriors, travel industry executives, travel agents, tour guides? It will be interesting to see who gets nominated, and who ultimately wins.
What Event Could Have the Greatest Influence on the Future of Travel?
April 30, 2010 By Leave a Comment
This poll is designed to identify the news story from the past week that has the greatest potential to shape the future of the travel industry. Complicating the voting are some stories that are not based on fact at this point, but reflect unsubstantiated ideas or concepts. Some stories involve increasing the market share of leading organizations through mergers or acquisitions; others technological advances that could shift the balance of power between various players within the industry. The results will indicate the “Inflularity” of the event that voters feel create the greatest impact. The question for this week’s RockCheetah poll is “What Event Could Have the Greatest Influence on the Future of Travel?”
What is the World’s Best Luxury Hotel Brand?
April 23, 2010 By 11 Comments
This poll is designed to identify the best luxury hotel in the world. The best hotel chain is not measured solely by the beauty of its views from suite balconies, the thread-count of its sheets, or the price of its rooms. The secret sauce for these properties comes down to service – the magical ability to anticipate guest needs and provide personal service in an efficient, yet understated manner. The results will indicate the “Luxularity” of the luxury hotel brand that voters feel provide the best overall experience. The question for this week’s RockCheetah poll is “What is the World’s Best Luxury Hotel Brand?”
What is Your Ideal Method to Book Leisure Travel?
April 9, 2010 By Leave a Comment
This poll is designed to evaluate the most popular, IDEAL, method for booking leisure travel arrangements. The results will indicate the “Bookularity” of the preferred category comprising the booking method and type of travel seller that those surveyed feel provides the greatest value in the leisure travel reservation process for airline, hotel, car rental and attractions. The question for this week’s RockCheetah poll is “What is Your Ideal Method to Book Leisure Travel?”
