Changing rules, or a complete lack of rules governing the use of Search Engine Optimization (SEO) methods to increase Social Media ranking results in many groups using new technology to approach and cross the Creepy Line. The presentation is a discussion of the issues in play and what travel companies can do to engage customers and avoid crossing the creepy line – even when competitors are behaving badly.
Travel Gamification – How to Save Money Booking Hotels
May 16, 2012 By Leave a Comment
Consumers wanting to save money booking hotels need to learn how to play the game. The best way to save money on hotel bookings is to use a simple process that includes searching Hotwire and Priceline before aggressively rebidding on Priceline exploiting a major rebidding loophole. It seems the hotel industry itself is an active participant in the game and somewhat unintentionally provides the reward and positive reinforcement that incent consumers to abandon hotel brands and seek the best deals in a commoditized purchase process.
Unsuspecting Travel Hero and Travel Zero Awards 2011
January 4, 2012 By Leave a Comment
The 2011 Unsuspecting Travel Hero Award goes to the anonymous hrrmph for his outstanding 9,000+ word TripAdvisor review of Kandholhu Island Resort & Spa in The Maldives. The big loser (aka winner) of the 2011 Unsuspecting Travel Zero Award is hotelreputationmanagement.org for serving as the poster-child for brashly promoting black-hat hotel reputation management tactics.
What are Most Trusted Sources for Hotel Reviews and Ratings?
September 9, 2011 By 4 Comments
Hotel reviews and ratings are a popular topic of discussion, with many hoteliers relying on hotel rating sources to validate the quality of their hotel operation and promote it to a broad spectrum of travelers that would otherwise have been too difficult to reach. A key question asked by this survey is what source does a traveler trust most when it comes to hotel reviews and ratings.
Transforming Hotel Industry Growth Strategy
August 3, 2011 By 1 Comment
Video of the hotel industry leadership panel from the 2011 HITEC conference discussing the RockCheetah/Amadeus IT Group white paper, “Transform Your Growth Strategy Now – Remove barriers between hotel technology,marketing and operations.” The discussion with Flo Lugli from Wyndham, Mike Blake from Hyatt and Caryl Helsel from Aramark explores the role an IT Pathfinder can play in facilitating hospitality industry business transformation.
Seven Travel Planning Steps – Impact on Hotel Distribution Strategy
June 21, 2011 By
My presentation, “Seven Travel Planning Steps and Their Impact on Hotel Distribution Strategy” for the Hospitality Financial & Technology Professionals Annual HITEC Conference in Austin, Texas did not focus on traditional distribution focused on the luxury hotel and resort customer, hospitality industry distribution channels and the future innovations that may be expected to impact the global hotel industry.
White Paper: Bridging Hotel Business and Technology Priorities
June 9, 2011 By 1 Comment
The hotel industry requires an IT Pathfinder to help align hotel business and technology priorities over the next three years so the industry can successfully leverage information technology to drive business growth and profitability. A RockCheetah/Amadeus IT Group white paper, “Transform Your Growth Strategy Now – Remove barriers between hotel technology,marketing and operations” explores the role an IT Pathfinder can play in facilitating hospitality industry business transformation.
Leading Hotels of the World – Marketing Conference Keynote
May 17, 2011 By
My presentation, “Deconstructing Distribution – It’s All About the Customer” for the Leading Hotels of the World Sales, Marketing & Distribution Conference in Bonn, Germany focused on the luxury hotel and resort customer, hospitality industry distribution channels and the future innovations that may be expected to impact the global hotel industry.
Survey: What Hotel Brand Does the Best Job Online?
May 5, 2011 By Leave a Comment
Every hotel brand the planet is striving to capture more website traffic and to convert that traffic into hotel guests. What hotel companies are doing the best job online to engage travelers and provide tools for inspiration, research, planning, validation, booking, travel, and sharing to provide an exceptional travel experience?
Hotel Industry Survey – How to Align Business and Technology Priorities?
April 13, 2011 By 1 Comment
After radically cutting costs and deferring projects to survive the recession hotel groups are relying on technology to help them maintain operational efficiencies and keep costs low as business volumes return to normal. This hotel industry survey asks for the top business and information technology priorities, plus how any gaps will be bridged over the next 36 months.
