Thirty companies battle for the title of Most Game-Changing Travel Innovation at the 2011 PhoCusWright Travel Innovation Summit. Held annually in conjunction with The PhoCusWright Conference, attendees and the general public are being asked to complete a survey and vote for the demonstrators they predict will win the $15,000 prizes for topping a category and the DEMO Award.
What are Most Trusted Sources for Hotel Reviews and Ratings?
September 9, 2011 By 4 Comments
Hotel reviews and ratings are a popular topic of discussion, with many hoteliers relying on hotel rating sources to validate the quality of their hotel operation and promote it to a broad spectrum of travelers that would otherwise have been too difficult to reach. A key question asked by this survey is what source does a traveler trust most when it comes to hotel reviews and ratings.
Transforming Hotel Industry Growth Strategy
August 3, 2011 By 1 Comment
Video of the hotel industry leadership panel from the 2011 HITEC conference discussing the RockCheetah/Amadeus IT Group white paper, “Transform Your Growth Strategy Now – Remove barriers between hotel technology,marketing and operations.” The discussion with Flo Lugli from Wyndham, Mike Blake from Hyatt and Caryl Helsel from Aramark explores the role an IT Pathfinder can play in facilitating hospitality industry business transformation.
Social Commerce – Yesterday, Today and Tomorrow
June 30, 2011 By Leave a Comment
Social Commerce will evolve from the intersection of social computing, location based services and mobile technologies. Travel companies leveraging SoLoMo-Commerce (SoLoMoCo) will have an unprecedented opportunity to engage customers, create value and capture profits from an enhanced set of technologies by applying creative, traveler-centric marketing strategies.
Seven Travel Planning Steps – Impact on Hotel Distribution Strategy
June 21, 2011 By
My presentation, “Seven Travel Planning Steps and Their Impact on Hotel Distribution Strategy” for the Hospitality Financial & Technology Professionals Annual HITEC Conference in Austin, Texas did not focus on traditional distribution focused on the luxury hotel and resort customer, hospitality industry distribution channels and the future innovations that may be expected to impact the global hotel industry.
White Paper: Bridging Hotel Business and Technology Priorities
June 9, 2011 By 1 Comment
The hotel industry requires an IT Pathfinder to help align hotel business and technology priorities over the next three years so the industry can successfully leverage information technology to drive business growth and profitability. A RockCheetah/Amadeus IT Group white paper, “Transform Your Growth Strategy Now – Remove barriers between hotel technology,marketing and operations” explores the role an IT Pathfinder can play in facilitating hospitality industry business transformation.
Leading Hotels of the World – Marketing Conference Keynote
May 17, 2011 By
My presentation, “Deconstructing Distribution – It’s All About the Customer” for the Leading Hotels of the World Sales, Marketing & Distribution Conference in Bonn, Germany focused on the luxury hotel and resort customer, hospitality industry distribution channels and the future innovations that may be expected to impact the global hotel industry.
Snippets and Factoids from Henry Harteveldt’s OpenTravel Presentation
April 26, 2011 By 1 Comment
Henry Harteveldt’s keynote address to the OpenTravel Alliance North American Advisory Forum warned an audience of travel industry distribution executives that
Hotel Industry Survey – How to Align Business and Technology Priorities?
April 13, 2011 By 1 Comment
After radically cutting costs and deferring projects to survive the recession hotel groups are relying on technology to help them maintain operational efficiencies and keep costs low as business volumes return to normal. This hotel industry survey asks for the top business and information technology priorities, plus how any gaps will be bridged over the next 36 months.
Mobile Marketing Best Practices – HSMAI Resort Special Interest Group
February 2, 2011 By Leave a Comment
Presentation at Hospitality Sales and Marketing Association International (HSMAI) Resort Best Practices Meeting by Robert Cole of RockCheetah. Key areas covered include the current mobile landscape, why mobile dramatically changes the playing field and how the splinternet introduces deployment and measurement challenges. Traveler Engagement must be considered before technology decisions can be made. Future implications are simply described as changing Anytime/Anywhere to Everytime/Everywhere.
