In 1995, Tom Patty of Chiat/Day Advertising posted an article the Five New P’s of Marketing: Paradox, Perspective, Paradigm, Persuasion & Passion. Unfortunately, the document has digitally disappeared from the Internet, so it has been recreated here to inspire a new generation of marketers. Patty’s advice was just as right then as it is today – take a look at Apple’s advertising if you want proof.
Mastering The New Five P’s of Marketing – Tom Patty on How Not to be a Casualty of the Revolution
November 3, 2010 By 1 Comment
How to Fly – Avoid Crowds, Airport Security, Bag Fees
October 28, 2010 By Leave a Comment
This form of travel is not for everyone, but Helen Keller had it right – Life is either a daring adventure, or nothing. Jeff Corliss and his wingsuit tour some of the most dramatic and iconic scenery on the planet. No crowds, airports or bag fees – this takes solo travel to its next level.
Future Lodging Trends and Emerging Technologies – Wisconsin Hotel and Lodging Association
October 26, 2010 By
The closing keynote address for the Wisconsin Hotel & Lodging Association, Future Lodging Trends and Emerging Technologies, targeted the rapidly changing business landscape and the need to address many fundamental changes impacting marketing and technology. Topics covered included: Web 1.0, Web 2.0 & Web 3.0; Four Traveler Mandates; Five New P’s of Marketing; Six Business Impacts and the Seven Phases of Travel. The WH&LA Annual Conference and Tradeshow was held at Hotel Sierra in Green Bay, Wisconsin on October 26, 2010.
Hotwire Breaks Brand Promise by Gutting Rating System
October 25, 2010 By 3 Comments
Hotwire has undermined its brand promise by removing the specific criteria from its hotel ratings used to differentiate hotel classifications. Additionally, by benchmarking hotels using competitive online travel sites with incompatible rating scales, Hotwire may inaccurately classify hotels. In the example provided, Hotwire staunchly defends its flawed rating process for a hotel that it rates higher than sister websites Expedia, Hotels.com and TripAdvisor. Worse yet, these policies and processes have caused them to lose their customer service focus.
Best Travel Writers: 2010 Lowell Thomas Travel Journalism Winners
October 12, 2010 By 4 Comments
Lowell Thomas Travel Journalism awards are presented by the Society of American Travel Writers Foundation to the best North American travel writers. Below is a list of the 2010 award winners, including links to each author, the publication and the article recognized for outstanding achievement.
Casting ‘The Social Network’ – What Character Are You?
October 4, 2010 By Leave a Comment
Both The Social Network, the movie, and its subject, Facebook, join the ranks of iconic films that document events epitomizing a decade’s cultural changes. Similar films in this rare genre, dramatizations based on seminal events, include: 1960’s – Oliver Stone’s The Doors 1970’s – Alan J. Pakula’s All the President’s Men 1980’s – Jonathan Demme’s […]
Mad as Hell About Airline Fees – How Hidden are They?
September 26, 2010 By Leave a Comment
I’m Mad as Hell About Hidden Airline Fees and I’m Not Gonna Take This Anymore is the tag line for a coalition that is demanding that the US Department of Transportation requires airlines to prominently display all ancillary fees on their websites and to provide distribution to enable transaction of these fees through all third party channels. Upon closer scrutiny, several claims appear exaggerated, while the lack of specific proposals regarding HOW these demands can be effectively implemented ignores challenges involving business models and technical interfacing.
Are Your Facebook Friends Revealing Secrets?
September 17, 2010 By Leave a Comment
Facebook’s privacy controls are much improved, but now the greatest challenge is users understanding of all those settings. without a viable method to view a friend’s privacy settings for posts made on their walls, Facebook users need to utilize tags and privacy settings normally used to manage posts made to one’s own wall to effectively control the distribution of posts on friends walls.
SkyRider Airline Saddle Seat – Is FedEx PeoplePak Next?
September 11, 2010 By Leave a Comment
USA Today profiled the SkyRider – a high density airline seat that increases passenger density. The design is based on a saddle due to an unfortunate assumption that airline passengers, like Cowboys, can remain comfortable seated in saddles for many hours. To seeing that strategy through to its logical conclusion, an airline could gain further density if the passengers were shipped like cargo, but crates are too bulky. FedEx Envelopes work better. Breaking News revealed the revolutionary FedEX PeoplePak prototype over 10 years ago.
Future Trends Leading Technologies – Society of Government Travel Professionals
September 9, 2010 By Leave a Comment
The Society of Government Travel Planners EdCon’10 Keynote Address focused on growing traveler needs for Relevance, Mobility, Personalization and Community. Developing effective strategies to address deep search, the splinternet, convenience and security will be essential. Eventual winners will be the smart, the unique and the engaged.
